Branding & Headshots Session Guide
"A thing that you see in my pictures is that I was not afraid to fall in love with these people"
- Annie Leibovitz
Style Guide for Branding & Headshot Photos
Below you will find the Style Guide for Branding & Headshot Photos with lots of tips on how to pull outfits together for your photo shoot.
Another resource I provide is Style & Select.
I know that one of the most overwhelming parts of preparing for a photo session is figuring out what to wear.
That’s why I’ve partnered with Style & Select, a super easy-to-use online styling tool designed to make this part of the process a total breeze!
Whether you want coordinated outfits or a more casual look, Style & Select has options for every style, so you can feel confident and relaxed when it’s time for your shoot.
Here’s how it works:
- Go to: https://styleandselect.com/p/lindsay-herkert
- Enter the code: LHPC2024
- Answer the quick questions regarding the people in your photo shoot and view the outfits they choose for you.
- You can use it for inspiration or actually make outfit purchases.
- If you don’t like what they select you can check back later – they add more options.
Clients are loving how effortless this makes preparing for their session.
So go ahead—take the guesswork out of styling and let’s make sure you show up feeling fabulous and camera-ready!
This is a new integration into my business, so if you run into any questions or problems, please reach out!
And, don’t feel like you need to use it! It’s just there as an additional tool if you choose.
But, before you jump on Style & Select, read through my Session Guide below!
turn moments into memories; businesses into brands
Simple Sophistication
Lindsay is an award-winning, published, natural light photographer with over 10 years of experience. Based in Austin, TX she specializes in photographing brands, families, maternities, and newborns. Lindsay serves the greater Austin area.
hello@lindsayherkert.com
512-522-2575
Lindsay is a true joy to work with! She always manages to capture both posed and candid moments of our family effortlessly. She has a wonderful way of engaging with kids that really makes them shine and feel special. We've been lucky to enjoy her artistic eye, warm, communicative style, and fast turnaround time across multiple years and occasions. Very grateful!
Poonam Ruby P.
I had an absolutely incredible experience working with Lindsay! From the moment we met, she was so kind and welcoming, making the entire shoot feel relaxed and enjoyable. Her professionalism shined through as she guided us through different poses and settings making sure every detail was perfect. What really stood out to me was her artistic eye. She captured stunning photos from unique angles, playing with lighting and backgrounds and ways that truly brought the pictures to life. The results were beyond my expectations. Each photograph had the perfect lighting, tone and composition. I am beyond thrilled with how they turned out! If you’re looking for a talented and professional photographer look no further. I’ll definitely be a repeat customer and can’t recommend her enough.
Christine H.
We have been using Lindsay Herkert for our family holiday photos since 2021, and we absolutely LOVE her! Lindsay is fabulous with kids, even our small baby, and puts an incredible amount of time and care into every session. She always has creative and thoughtful ideas for posing our family of five, making the whole experience fun and relaxed.What sets Lindsay apart is her attention to detail and excellent communication from start to finish. Beyond just taking photos, she offers a wide range of services and products that make the entire process seamless. We were initially drawn to her because of her beautiful editing style, which my husband, a professional photographer himself, is quite particular about, and Lindsay has exceeded our expectations every time.If you're looking for a photographer who is not only talented but also truly invested in capturing your family’s special moments, Lindsay is the one! Highly recommend!
Kelly K.
What a fun shoot and perfect photos!! Lindsay was sweet, easy going, and so flexible. We were late and I was nervous that would cut down our time, but she never let us feel bad about it. She kept going for as long as she needed to to make sure we walk away with enough photos and BEAUTIFUL memories. The photos are so incredible and there's so many we get to keep. We wanted to do a photoshoot with our 6 month old before her teeth came in and she helped us capture her cute gummy smile and photos as a family. She was patient through the poopie diaper changes and all. She even laid down on the muddy ground to get us one of our most favorite shots of our little one. We are so so grateful. We also reached out VERY last minute and she made everything work. Highly recommend her for your next photoshoot!
Meera S.
This was our first time working with Lindsay and it was such a wonderful experience! She took portraits of our daughter and they turned out beautifully. Lindsay has a warm presence and was able to connect with our daughter quickly, which I think made the pictures even better. Thank you, Lindsay! We definitely recommend working with her for family portraits.
Sandi S.
We were very happy with the photos Lindsay took of our family! They were really beautiful. We thank Lindsay so much for her amazing work. Will cherish these photos forever!Thank you again for everything Lindsay. We are very lucky to have met you and have our family pictures done twice.
priyatham M.
I recently had the pleasure of working with Lindsay for my business headshots and storytelling branding, and I cannot express how impressed I am with her exceptional skills and professionalism.From our initial conversation to the final delivery of the project, she demonstrated a level of communication and organization that truly sets her apart. Her attentiveness and responsiveness made the entire process seamless and enjoyable. I greatly appreciated her guidance and valuable feedback during the preparation phase, which undoubtedly contributed to the success of the final outcome.What truly sets Lindsay apart is her undeniable talent and love of her craft. She has an incredible eye for capturing a great shot, showcasing not only technical proficiency but also a deep understanding of storytelling through visuals. The resulting headshots and branding imagery exceeded my expectations and perfectly conveyed the narrative I wanted for my business.Beyond her technical skills, she has a gift for creating a comfortable and relaxed environment. During the photo session, she put me at ease, making what I thought would be uncomfortable experience remarkably easy. Her personable approach combined with her expertise makes her an absolute pleasure to work with.
Wildcard T.
We had done our baby’s 6th month photoshoot including our family with Lindsay and we had a wonderful experience. She’s really sweet and very interactive which made the shoot enjoyable and timeless. Also she cover lot of different spots with different poses in very less time. Overall it was lovely working with her and highly recommended!!!
Anusha C.
We booked the Lifestyle Newborn shoot with Lindsay and could not be happier! From the time we reached out, Lindsay was super responsive, professional, and flexible. Lindsay has a really easy portal to get set up and sent a ton of helpful info to help us prep for the shoot, all of which was super easy! When Lindsay arrived she made us feel so comfortable and was a lot of fun to work with. We are so pleased with how the photos turned out and love that we’ll have these captured memories of our first born! Highly recommend Lindsay!!
Courtney J.
The photos are beautiful, and Lindsay was a joy to work with. Her personality and expertise made the entire experience so wonderful!
Michelle S.
We used Lindsay for family photos with our 6 month old and we could not be more impressed with the experience. She was extremely communicative, helpful with recommendations with what to wear and locations, and made us all seem so comfortable on the day of the photo shoot. Our photos were returned quickly and I was blown away with the quality. I cannot wait to hang them up! I highly recommend Lindsay for anyone looking for a family photographer and we cannot wait to use her again next year!
Megan K.
Lindsay was absolutely incredible! The entire process was super straightforward and easy - she was responsive, accommodating, and kind. The photos we received are absolutely beautiful and perfectly capture our family! I highly recommend Lindsay - she's amazing.
Cassidy T.
Working with Lindsay was amazing. She's fantastic at setting you and your shoot up for success. Her process is top-notch and she was flexible enough to experiment and try new things during our shoot, making sure she captured exactly what I needed. Lindsay's friendly and supportive nature helped me feel at ease, allowing my true essence to shine through in my pictures. Thank you, Lindsay!
Amy R.
We had such an AMAZING experience with Lindsay as she captured our little family and newborn beautifully! The pictures are stunning and will be cherished forever.Lindsay is extremely professional and very prompt with communicating. She was happy to answer all of our questions and wanted to make sure she understood our vision for the pictures. Her turn around time on the images was fast and efficient. She was also very flexible when it came to having to reschedule our appointment for our little one that came 6 weeks early. It was a huge plus getting all the images rather then just having to select a few of our favorites. Having her come to our home with all the props and equipment needed made things so much easier for 2 very tired parents.She was patient, gentle and kind with our newborn that didn’t always want to cooperate. . It’s very clear that she loves her job and strives for perfection. By the end of the photo session, you feel as though you have a lifelong friend. Would highly recommended her and hope to have her capture more of our little girls milestones in the future.
Mandi F
We used Lindsay for our newborn photos and I'm so glad that we did. She did an amazing job with our 1 week old. I swear she's the baby whisperer, she was able to get him to pose and relax for the whole shoot. She captured his personality perfectly, and it was such a treat to be able to do lifestyle photos and posed photos in our own home. It really made things easier. Lindsay was so fun to work with and I'd recommend her to anyone looking for a family photographer.
Nicole B.
We recently moved to Austin and we’re looking for a professional maternity photographer to capture this beautiful memory for us. We are so glad to have found Lindsay as she not only recommended a perfect place according to our expectations but also made us so comfortable.Me and my spouse both loved her work!
Karima H.
Lindsay is an outstanding photographer! It is truly an experience working with such a professional and gifted photographer who is so friendly and easy to work with! I highly recommend Lindsay. My headshots for the next phase in my career have come out better than what I would have imagined and so grateful to Lindsay for that! Can't wait to work with Lindsay for our family photos next!
Bhavana B.
Lindsay is excellent at what she does. Our family had a wonderful experience with her and the photographs are mind blowing. This is our first maternity photoshoot ever and we are happy to say we will go back to Lindsay for our next event. Lindsay is very responsive, accommodative, relaxed and fun photographer. I have a 4 year old who hates to pose for photographs. Guess what, Lindsay got around that easily and got him engaged for an hour. Lastly, my goal was to make my wife Happy and worth the effort. I am happy to say Lindsay knocked it out of the park. Highly recommend her.
Sri Krishna V.
Lindsay came to our home to take newborn pictures of us and our daughter. She was wonderful! Our ten day old was awake for much of the session and I was so worried the pictures wouldn’t turn out but they’re fantastic. Lindsay was so good with her and managed to get her nice and sleepy for the poses newborn pics. The pictures turned out wonderful and we’re so pleased.
Melody W.
Lindsay is an absolute dream to work with! We have been lucky enough to have her shoot both our family photos and maternity photos a year apart. I was blown away with the results each time. She perfectly captured the moments we wanted to hold on to forever. We will continue to work with her in the future as our family grows.
Katie P.
My wife and I did a mini bluebonnet session with Lindsay and she did a wonderful job! She let us include our dog and she was super accommodating to make it a mini maternity photo session for my wife who was 36 weeks pregnant. The photos were ready super quick and the website for accessing the photos was simple and convenient. Thanks Lindsay!
Jarrett T.
Amazing work and quick turn around; very responsive communication and beautiful results
Dallas D.
Lindsay did an amazing job working with our large extended family of 15. We get to spend lots of time together, but have never taken the time to have someone else capture those moments. We are so happy we now have this beautiful images to cherish. Lindsay was helpful on choosing a beautiful location, different groupings of our family, and even encouraged us to have some fun photos/less posed--that turned out to be some of our favorites. We can't wait to work with Lindsay again in the future.
Julia D.
We just had our family pictures taken by Lindsay. She did a great job! Very friendly and easy to work with. We will definitely be scheduling Spring pictures with her! I also think her pricing is pretty reasonable as well. You won’t regret!
Lauren R.
Lindsay does a fantastic job taking family photos! My family has used Lindsay a couple of times for our family photos and we are very happy for the photos she took. You will not be disappointed in selecting her. She is very responsive, professional, and edits your photos and gets them to you in a timely manner! :)
Megan W.
WOW! Don’t have enough wonderful things to say about Lindsay! She did our extended family photos last week and we were ALL so impressed with her (even the guys that don’t normally like to take pictures!!). She kept our crew of 18 people moving and got through all the shots we wanted in no time, even with kids and babies in tow. She captured such precious moments of our families and will cherish these pictures for generations to come. Lindsay was a dream to work with on the back end as well, very responsive and organized, and we had our edited prints back in days!!! She is warm and friendly so much FUN to work with!! We’re already thinking of what occasion we can hire her again for!!
Miranda M.
Lindsay was a dream to work with! We did a mini session with our 4mo newborn and Lindsay far exceeded our expectations. From the get go, she responded quickly and answered all of our questions. As first time parents and wanting to get family photos done, we had no idea what to expect. Lindsay made us feel comfortable and made the session fun and easy. She had our photos to us in a matter of days and they are beautiful! We would absolutely use her again in the future and I wouldn't hesitate for a second to refer her to family and friends. Thank you again!
Stephanie H.
We had such a fun newborn photography session with Lindsay and would hire her again in a heartbeat! She has a great eye for shots and captured a ton of great photographs in no time! She was SO extremely patient when our newborn was fussy for several hours and would not readily cooperate with pictures. She had the photos and photo book edited and ready for us in just a number of days. Love the photos SO much!
Alison H.
We hired Lindsay for a family session with our newborn son. She was incredible by providing warm, caring service with professional photos. We can't wait to hire her again when our son becomes older!
Grant L.
Such a great photographer.! We did holiday pictures but I can’t wait to do a full shoot with her. Captured my kids perfectly❤️
sarah S.
Lindsay is a great photographer and I can't recommend her enough. We did a family photoshoot with her. I wanted perfect fall colors and the golden hour light for our shoot. Lindsay was so accommodating regarding it and moved around shoot day to make sure we achieve both things. The photoshoot itself was amazing. She made the whole experience a breeze. I was nervous how my 3 year old will be but Lindsay was able to make her pose and smile and the photos turned out great.
Tehreem F.
We thoroughly enjoyed our downtown family session with Lindsay! She was able to capture some truly sweet and special moments with our energetic 2 year old. The pictures were ready in a week and we love them! We look forward to working with Lindsay again in the future as our family continues to grow!
Katelyn H.
Lindsay has so much talent and a great eye. We've been doing family photos for years and this is the first year where I feel like we really nailed it. Lindsay is wonderful at getting your best angles. We will definitely use her again. I LOVE our holiday photos!
kerry M.
Lindsay captured our family holiday photos this year and we love them! She was great with our three tween boys and the photos are great! We recommend Lindsay!
Kelli H.
I hired Lindsay to do Fresh 48 and in home
Newborn photos for my first baby and she was amazing! My son ended up spending the first five days of his life in the NICU and Lindsay was amazing at being flexible and finding a time to come do the photos in the NICU once things settled down a little bit and my son was healthy enough to have photos taken just before he was discharged. Not only that but she created beautiful images in the world’s most poorly lit little area of the NICU where my son was stationed. Perhaps even more importantly she came in to take the photos with a great positive energy and immediately made us feel comfortable even though we were in a stressful situation and had nurses hovering around us. For the in home session, she was amazing at capturing stunning shots and had creative ideas about how to get the best photos. She also was so good with my son in his individual photos taking care to make him comfortable and cozy. Finally I want to add that Lindsay’s turnaround for the completed photos was SO FAST!! All in all, it was a great experience and we will treasure our photos forever. Thank you Lindsay!
Newborn photos for my first baby and she was amazing! My son ended up spending the first five days of his life in the NICU and Lindsay was amazing at being flexible and finding a time to come do the photos in the NICU once things settled down a little bit and my son was healthy enough to have photos taken just before he was discharged. Not only that but she created beautiful images in the world’s most poorly lit little area of the NICU where my son was stationed. Perhaps even more importantly she came in to take the photos with a great positive energy and immediately made us feel comfortable even though we were in a stressful situation and had nurses hovering around us. For the in home session, she was amazing at capturing stunning shots and had creative ideas about how to get the best photos. She also was so good with my son in his individual photos taking care to make him comfortable and cozy. Finally I want to add that Lindsay’s turnaround for the completed photos was SO FAST!! All in all, it was a great experience and we will treasure our photos forever. Thank you Lindsay!
Rachel T.
I hired Lindsay to do Fresh 48 and in homeNewborn photos for my first baby and she was amazing! My son ended up spending the first five days of his life in the NICU and Lindsay was amazing at being flexible and finding a time to come do the photos in the NICU once things settled down a little bit and my son was healthy enough to have photos taken just before he was discharged. Not only that but she created beautiful images in the world’s most poorly lit little area of the NICU where my son was stationed. Perhaps even more importantly she came in to take the photos with a great positive energy and immediately made us feel comfortable even though we were in a stressful situation and had nurses hovering around us. For the in home session, she was amazing at capturing stunning shots and had creative ideas about how to get the best photos. She also was so good with my son in his individual photos taking care to make him comfortable and cozy. Finally I want to add that Lindsay’s turnaround for the completed photos was SO FAST!! All in all, it was a great experience and we will treasure our photos forever. Thank you Lindsay!
Rachel T.
Lindsay is such a talented photographer! I feel lucky to know her!
Kathryn F.
Amazing work! We have been using Lindsay once a year for the last 10+ years for our family photos!
Jen C.
She is an amazing photographer! She is so patient with our kids capturing moments we will treasure for a lifetime. Highly recommended her for family and newborn photo shoots!
Jayde A.
Lindsay is creative and talented. Her experience and knowledge shows in her work. We enjoyed her personable, easy-going, and warm personality and her attention to detail. Lindsay was punctual and efficient with the time we had together.
Michelle K.
Lindsay Herkert is an amazing photographer! I had the pleasure of having her photograph my family for many years in a row. Her passion, creativity, and professionalism show is every shot she takes! Austin is lucky to have her!!!
Stacie M.
Lindsay is a extraordinary photographer. She has captured some of the most beautiful moments in our lives. She has been taking our family photos for over 8 years now. She has such a talent and passion for photography. It is her gift.
Kristin A.
Beautiful work and has a great eye! Not only are her pictures gorgeous but she makes the process fun and stress free. As a parent the words “family photo session” and “stress free” don’t usually correlate but with Lindsay that is what you get. She has an amazing ability to connect with children and understands the challenges of photographing them! My kids loved her and it was reflected in the images she took. Can’t wait to use her again!
Melissa R.
Lindsay was great! She was easy to work with before, during, and after the photo shoot. The digital album was delivered quickly following the session and she captured gorgeous natural light photos of my family. A true master at her craft, highly recommend!
Sophia B.
Lindsay has been my family’s photographer for 10 years now and she is hands down the best!!! She has done our family pictures, newborn pictures, first birthday pictures, varies holiday themed pictures, etc. She is extremely professional, creative, friendly and a perfectionist when it comes to her photography! I highly highly recommend her to anyone who wants amazing, high quality, pictures. You will not be disappointed.
Jaimie J.
Lindsay was so great! We had some interesting hurdles to jump on our photo shoot day (cold weather, a site she hadn’t really had a chance to preview) and she handled it all like a pro! Our pictures turned our wonderful! She even captured our two rambunctious puppies!
Allie M.
I have hired Lindsay for years for everything from our birth photos, newborn shoots, cake smash, and annual family photos. Shes incredibly professional, always comes prepared, has amazing creativity and makes us all feel so comfortable in front of the camera. I can not recommend her enough. Her photos have captured some of my favorite memories and we are so grateful for her work!
Amanda G.
Lindsay was awesome!! My kids had so much fun taking pictures with her. All the pictures came out so beautifully. I would definitely want more of my pictures taking by Lindsay. Thank you.
Mandi L.
Lindsay is so down to earth:) She really makes the whole family feel so comfortable and she is a fabulous photographer!
Brandi Bales R.
