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Google Ads Setup for Family Photographers: A Step-by-Step Walkthrough You Can Follow

If you’ve been watching all the AI changes happening online and wondering what it means for photographers… you’re not alone.

AI is incredible for brainstorming, planning, and exploring ideas. But when families are ready to book, they still search. And that moment—when someone types “family photographer near me” or “Austin family photographer”—is exactly where Google Ads shine.

That’s why I created this full google ads setup for family photographers walkthrough.

This isn’t a quick list of tips. It’s a start-to-finish process you can follow, step by step, so you can set up your first Google Ad campaign with confidence—and start attracting higher-quality inquiries without relying on social media or constantly creating content.

👉 Watch the full video walkthrough here

Why Google Ads Still Work (Even With AI Everywhere)

Let’s quickly clarify what’s happening right now.

AI tools are where people go when they’re in research mode. They ask things like:

“What should we wear for family photos?”
“Where are good photo locations?”
“How do I get my toddler to cooperate?”

Those are planning questions.

Google is different. Google is where people go when they’re ready to solve a problem locally—and that’s a booking moment.

They search:

“family photographer near me”
“newborn photographer Austin”
“Westlake family photographer”

Those searches are short, urgent, and local. That’s why a google ads setup for family photographers is still one of the most effective marketing moves you can make if you want consistent bookings.

What This Google Ads Setup Walkthrough Covers

In the video (and summarized here), I walk you through my full approach to google ads setup for family photographers, including:

How I choose keywords (and what I avoid)
How I structure campaigns so they’re easy to manage
How I set budgets without falling into common traps
How I keep traffic high-quality (so it converts)
What to avoid—especially Smart Campaigns and “helpful” automated features that can waste budget

If you’ve never set up Google Ads before, this post will give you a clear roadmap. And if you’ve tried them in the past and felt confused or burned by the platform, this will help you simplify your approach.

Google Ads Setup for Family Photographers: Step-by-Step

Here’s the big-picture structure I recommend for a clean, effective google ads setup for family photographers.

1) Skip Smart Campaigns (seriously)

Google loves to push Smart Campaigns because they’re easy to start—but they often remove the control you need to attract the right families.

With Smart Campaigns, you can lose control over:

Search terms (what people actually typed)
Where clicks go
What messaging is shown
How your budget gets spent

If your goal is bookings (not just traffic), control matters.

2) Start with clear campaign structure

A simple structure is your best friend. For most family photographers, you don’t need an overly complex setup.

I recommend starting with:

One campaign per service you want to book (ex: Family, Newborn, Maternity)
Ad groups organized by keyword theme (ex: “family photographer near me,” “Austin family photographer,” etc.)

This keeps your ads relevant and makes optimization easier later.

3) Choose keywords based on booking intent

This is where a lot of photographers accidentally waste money.

The keywords that book clients usually include:

“family photographer near me”
“family photographer [your city]”
“newborn photographer [your city]”
“photographer in [neighborhood/suburb]”

Notice what those have in common: they’re local, specific, and action-driven.

A strong google ads setup for family photographers focuses on “ready to book” searches—not “idea” searches.

4) Set a realistic budget (and don’t overthink it)

You don’t need a massive budget to start. You do need consistency.

A simple approach:

Choose a daily budget you can sustain for at least 2–4 weeks
Let data collect before making big changes
Focus on making sure clicks land on the right page (more on that next)

Even a smaller budget can work if the campaign is structured well and the traffic is high-intent.

5) Send people to the right page (not your homepage)

One of the fastest ways to improve conversions is to stop sending ad traffic to a general page.

If someone searches “newborn photographer,” they should land on your newborn page—not your homepage.

In my own business, I want the path to booking to be:
search → click → exactly what they asked for

This is a huge part of why google ads setup for family photographers works so well when done intentionally: it reduces friction for busy families.

A Quick Word About Efficiency (and Why Optimization Matters)

This walkthrough will help you get started. Truly.

But I also want to be honest: once you’re spending real money on ads, efficiency matters.

I’ve had many photographers tell me they set up their first campaign using this exact walkthrough and got it working—then later wished they had learned optimization sooner. That’s because the setup is only step one.

Optimization is where you learn to:

spot wasted spend
improve click quality
tighten targeting
increase bookings without increasing budget

That’s exactly what I teach inside my course, Grow Your Photo Biz with Google Ads—built specifically for photographers (not generic tech marketing advice).

👉 Learn more about the course here

What to Expect When You Run Google Ads the Right Way

When your google ads setup for family photographers is built around booking intent, you’ll notice a few things quickly:

Your inquiries feel more “ready”
People know what they want before they contact you
Your bookings start to feel steadier (not seasonal whiplash)
You’re less dependent on Instagram to stay visible

And best of all: you’re not just getting more traffic. You’re getting the right traffic.

Final Thoughts

AI is changing how people explore ideas online—but it hasn’t replaced Google for booking decisions.

Families still search when they’re ready to act. And if you want to show up in that exact moment, Google Ads are one of the most direct, effective tools you can use.

If you want the full behind-the-scenes step-by-step walkthrough, watch the video here: https://youtu.be/PwVyyyZheEA

And if you want help going beyond setup into optimization and better results, you can learn more about my course here: https://lindsay-herkert-photo-co.thrivecart.com/grow-your-photo-biz-with-google-ads-497/.

For more marketing resources, visit here: https://lindsayherkert.com/photography-business-education/

You’ve got this—and I’m cheering you on.

by Lindsay HerkertTags:

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Hey there! I'm Lindsay, blog author, lover of outdoor adventures & baking! Running and hot yoga fuel my soul, and I live for all the board sports - wakeboarding, snowboarding, surfing, and skateboarding. My hair is always a mess, but that's part of the fun! A Marketing Director in my past life before having kids, I'm now a passionate photographer. I love documenting life through my lens and teaching other photographers how to succeed in the photography business.

Fun Facts:

Favorite food:

Chocolate Chip Cookies

Favorite band:

One Republic

Go-To drink order:

Chai Tea

favorite book:

Creativity, Inc.

As seen in:

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MAKING FAMILY PHOTOS FUN SINCE 2012

Lindsay is an award-winning, published, natural light photographer with over 10 years of experience. Based in Austin, TX she specializes in photographing brands, families, maternities, & newborns.

hello@lindsayherkert.com

512-522-2575

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We are speechless!! We've worked with many photographers over the years, but my husband and I fully agree that Lindsay is the most fun and enjoyable to shoot with, and her photo quality and the magic captured is by far superior!!! Every single photo is incredible and so special. You can SEE and FEEL the love through the photos - the love between us and the love Lindsay has for photography!We cannot wait to work with Lindsay again in the near future and for years to come :)

Angela D.

I had an absolutely incredible experience working with Lindsay! From the moment we met, she was so kind and welcoming, making the entire shoot feel relaxed and enjoyable. Her professionalism shined through as she guided us through different poses and settings making sure every detail was perfect. What really stood out to me was her artistic eye. She captured stunning photos from unique angles, playing with lighting and backgrounds and ways that truly brought the pictures to life. The results were beyond my expectations. Each photograph had the perfect lighting, tone and composition. I am beyond thrilled with how they turned out! If you’re looking for a talented and professional photographer look no further. I’ll definitely be a repeat customer and can’t recommend her enough.2025 Update: Lindsay was just as amazing as last year. I am going to have to buy a bigger house so I can have enough wall space for all these amazing photos. I am so thankful for the opportunity to get to work with Lindsay. These photos are beyond professional, elegant and stunning. I'll definitely be a returning customer.

Christine H.

Lindsey was wonderful with our kids and captured really beautiful pictures of our family!

Amanda G.

Lindsay is the best! We have used her photography sessions for several years since moving to Texas. Our family sessions are so fun. This year we added our puppy to the mix and it went perfectly. Thanks again!

Jessica B.

Working with Lindsay for our daughter's senior pictures was such a wonderful experience from start to finish. She communicated throughout to make sure the location was just what we wanted, and her tips on clothing were super helpful. During the shoot she made our daughter feel at ease and helped with posing and was just kind and thoughtful. Best of all, the pictures turned out better than we could imagine!

Rachel S.

I’m truly speechless! Lindsay captured our family so beautifully—I can’t even begin to express how grateful I am. Every photo radiates joy and authenticity. She’s not only an incredibly talented photographer, but she also has a wonderful gift for making everyone feel comfortable and relaxed in front of the camera. Her talent and eye for lighting make each picture rich, vibrant, and unique—it truly sets her work apart. From my very first inquiry, Lindsay was nothing but kind, helpful, and amazing to work with. These images are something I will treasure forever.

Alexandra S.

We couldn’t be happier with our experience working with Lindsay as our family photographer. From the moment we met her, it was clear she had an incredible eye—not just for capturing beautiful moments, but for choosing the perfect settings to bring them to life. Every location she picked felt intentional and inspired. Her ability to match the mood of our family with the backdrop was truly impressive.The quality of Lindsay’s work speaks for itself. Each photo is crisp, vibrant, and full of emotion. She has a gift for catching those fleeting, candid moments that feel the most real—laughs, hugs, glances—and turning them into timeless keepsakes. Her editing style is natural and elegant, enhancing the beauty of the scene without ever feeling overdone.Lindsay made the entire process feel effortless and fun. She’s warm, patient, and incredibly professional. We’re so grateful for the memories she’s helped us preserve, and we can’t wait to work with her again!

Rafael R.

We have been using Lindsay Herkert for our family holiday photos since 2021, and we absolutely LOVE her! Lindsay is fabulous with kids, even our small baby, and puts an incredible amount of time and care into every session. She always has creative and thoughtful ideas for posing our family of five, making the whole experience fun and relaxed.What sets Lindsay apart is her attention to detail and excellent communication from start to finish. Beyond just taking photos, she offers a wide range of services and products that make the entire process seamless. We were initially drawn to her because of her beautiful editing style, which my husband, a professional photographer himself, is quite particular about, and Lindsay has exceeded our expectations every time.If you're looking for a photographer who is not only talented but also truly invested in capturing your family’s special moments, Lindsay is the one! Highly recommend!

Kelly K.

We were traveling to Texas and decided to do family photos while visiting and Lindsay was so helpful and accommodating. She suggested some great locations in town and was able to offer availability that worked with our schedule. Our photos turned out amazing and that’s because Lindsay did an incredible job! We love our photos, thank you!

Linh M.

We had the best experience with Lindsay! She was incredible with our kids, making the whole session fun, easy, and stress-free. The photos turned out even better than we could have imagined—beautiful, natural, and full of personality.

Jessica S.

We had such a fabulous experience with Lindsay. She helped us prepare. She set us at ease. And then she delivered the most delightful photos--everything was so bright and playful and exactly what we'd wanted. We would definitely work with her again.

Kat W

Lindsay did amazing with my family’s photoshoot! She took amazing photos and knew how to work with a toddler who wasn’t the most cooperative. Would definitely recommend scheduling a photo shoot with Lindsay.

Katie B.

Lindsay made our mini session so fun and easy! I would definitely recommend her for any family looking to do stress free photos.

Sarah H.

Do yourself a favor and hire Lindsay Herkert immediately. Lindsay kindly “rescued” my daughter’s Senior Photo Shoot. After our original photographer became ill, and the second ghosted us (after collecting a deposit), we were very stressed about finding a talented photographer who was available. Our prayers were answered in Lindsay! She was quick to respond, a great communicator, flexible about the location/time, and gave extra helpful tips for this type of photo shoot. (If you have a teen daughter, you know how important this photoshoot is)! During the shoot Lindsay was professional, creative, and enthusiastic. Her comments helped my daughter feel beautiful/confident and relaxed throughout the shoot. She even let me jump into a couple of pics- SO nice!!!! Lindsay had the photos back to us in plenty of time to make prints for the party and they are GORGEOUS!!!!!! Exactly what we were hoping for (in color AND black & white). I truly can’t write enough positive words to express my gratitude to Lindsay. I’ll say it again, stop looking for a photographer and book Lindsay Herkert.

Sunni G.

The whole experience was great! Lindsay has lots of info on her website and is very responsive to questions. She accommodated every request my high school senior had for specific poses, while sequencing her outfits/locations in the park for maximum impact. Pics were available within a week - We love all the images!

Denise I.

Our family has worked with Lindsay for our photo sessions and we’ve really enjoyed our experience. Lindsay is very personable and pays attention to your preferences when planning the shoot. She’s so warm natured and my kids absolutely loved chatting with her. I really think this helped with keeping them engaged and they felt so comfortable. The quality of photography you receive with Lindsay is also amazing. Our family has had photographs with other photographers in the past and although they were great I’ve felt from the beginning in working with Lindsay that she’s very skilled, now’s exactly how to direct the shoot and the end product you receive is fantastic. Lindsay is also up front in disclosing pricing and options which I so appreciate. If our family wasn’t moving out of state we’d be lifelong clients!

Natalie K.

Lindsay is amazing. I could not be any happier with our family photos, they turned out beautiful. Thank you Lindsay!!

Melanie R.

We have used Lindsay for our "fresh 48," newborn, six month and one year photos for both our children. Her photos are priceless, timeless keepsakes that capture the light, joy, and energy of these special moments. From prep to "day of" to delivery, Lindsay is above and beyond. In advance of your photo shoot, she is very detail-oriented and provides location coordination, outfit/props support and recommendations, discusses poses, tone, and goals of the shoot so she is perfectly aligned. Her warm personality and incredible "touch" with kids makes the day of stress-free and dare I say even fun. As someone who hates getting my picture taken and never knows how to pose, I just let Lindsay tell me what to do and work her magic. She's exceptional with our children and manages to capture their SMILES and personality with ease ... though I'm still not sure how she gets as many smiles as she does. She edits and turns around photos very quickly (days to a week rather than some photographers who drag on and on) and believe me when I say I am always BLOWN AWAY by the photos. There are always so many and far more than I ever expect given that she gets ya in and gets it done. Couldn't recommend more highly if you want natural, beautiful, bright and joyful photos.

Whitney P.

Lindsay and is AMAZING. Flexible, easy to communicate with, and great with my kids. She was prompt, very professional and knew exactly what she was doing. I LOVE eery photo she captured of my family and I would highly recommend her as I will be using her in the future.

Molly L.

Working with Lindsay was a breeze! From all the pre-session styling suggestions to her in-session tips, everything was super easy. She was warm, professional and helped me feel comfortable (I'm usually super awkward in front of the camera) which meant she was able to capture some great moments.I'm really happy with my photos and will be back next time with the whole family!

Anna T.

We recently moved from out of state and was looking for a new family photographer. Lindsay was amazing! Pictures turned out so beautiful. We had a large extended family photos at Ford Ranch at the end of December. There were some tantrums by a kid (and one by an adult) and Lindsay was amazing to try to accommodate everyone. She gave us recommendations for colors to wear. We used her style and select program to find matching outfits which was great!. We chose dark blue. We had a family member decide they wanted to wear an all black outfit. Please don’t wear all black on a beautiful sunny day, it does not look good;). She will give you a location guide recommendation. We originally chose Mayfield Park for a fee, but unfortunately, there was some event there. So we chose Ford Ranch. We will definitely use her services again!

Tanya G.

We were so excited to work with Lindsay for our daughter’s senior photos. Lindsay made it so fun and relaxing! There was such an array of shots-traditional and beautiful, playful, artsy and personable. She saw different opportunities for the perfect shot throughout our walk of the outdoor setting. Our daughter LOVED her photos and was so excited to share them! We have recommended Lindsay to other friends who have had the same experience. We couldn’t recommend her more!

Cherise G.

We had an amazing experience with Lindsay! She was patient and flexible with our large group and 4 little kids, and the photos turned out stunning! I really appreciated the communication and preparation leading up to the session, providing location options, check-ins and directions, which made the whole process very easy. Would highly recommend her for family photos!

Jacqueline A.

Lindsay is not just a great photographer, she is a great person. I love doing business with people of great character. Lindsay's work is a blessing to others.

Min W.

Lindsay is so beyond accommodating, kind, patient and a truly incredible photographer. My girls are 4 and 6 and she is absolutely wonderful with them. Her ability to make a family session fun, relaxed and deliver beautiful pictures is one of a kind! Every time we have used Lindsay we have received gorgeous individual pictures of the girls and family pictures as well.

Meredith F.

Working with Lindsay was amazing. She's fantastic at setting you and your shoot up for success. Her process is top-notch and she was flexible enough to experiment and try new things during our shoot, ensuring she captured exactly what I needed. Lindsay's friendly and supportive nature helped me feel at ease, allowing my true essence to shine through in my pictures. Thank you, Lindsay!

Amy R.

Words cannot express how happy we are with the pictures Lindsay took of our family! She captured our family and little one so perfectly. We are swooning at the pictures of our little guy. Thank you from the bottom of our hearts for capturing both the pregnancy and arrival of baby boy - you have documented some of the most important moments in our lives! On top of that, Lindsay is simply a pleasure to work with - creative, positive and fun! We hope we get the opportunity to work with her again in the future. Thank you again!

Neha P.

Lindsay is a true joy to work with! She always manages to capture both posed and candid moments of our family effortlessly. She has a wonderful way of engaging with kids that really makes them shine and feel special. We've been lucky to enjoy her artistic eye, warm, communicative style, and fast turnaround time across multiple years and occasions. Very grateful!

Poonam Ruby P.

What a fun shoot and perfect photos!! Lindsay was sweet, easy going, and so flexible. We were late and I was nervous that would cut down our time, but she never let us feel bad about it. She kept going for as long as she needed to to make sure we walk away with enough photos and BEAUTIFUL memories. The photos are so incredible and there's so many we get to keep. We wanted to do a photoshoot with our 6 month old before her teeth came in and she helped us capture her cute gummy smile and photos as a family. She was patient through the poopie diaper changes and all. She even laid down on the muddy ground to get us one of our most favorite shots of our little one. We are so so grateful. We also reached out VERY last minute and she made everything work. Highly recommend her for your next photoshoot!

Meera S.

This was our first time working with Lindsay and it was such a wonderful experience! She took portraits of our daughter and they turned out beautifully. Lindsay has a warm presence and was able to connect with our daughter quickly, which I think made the pictures even better. Thank you, Lindsay! We definitely recommend working with her for family portraits.

Sandi S.

We were very happy with the photos Lindsay took of our family! They were really beautiful. We thank Lindsay so much for her amazing work. Will cherish these photos forever!Thank you again for everything Lindsay. We are very lucky to have met you and have our family pictures done twice.

priyatham M.

I recently had the pleasure of working with Lindsay for my business headshots and storytelling branding, and I cannot express how impressed I am with her exceptional skills and professionalism.From our initial conversation to the final delivery of the project, she demonstrated a level of communication and organization that truly sets her apart. Her attentiveness and responsiveness made the entire process seamless and enjoyable. I greatly appreciated her guidance and valuable feedback during the preparation phase, which undoubtedly contributed to the success of the final outcome.What truly sets Lindsay apart is her undeniable talent and love of her craft. She has an incredible eye for capturing a great shot, showcasing not only technical proficiency but also a deep understanding of storytelling through visuals. The resulting headshots and branding imagery exceeded my expectations and perfectly conveyed the narrative I wanted for my business.Beyond her technical skills, she has a gift for creating a comfortable and relaxed environment. During the photo session, she put me at ease, making what I thought would be uncomfortable experience remarkably easy. Her personable approach combined with her expertise makes her an absolute pleasure to work with.

Wildcard T.

We had done our baby’s 6th month photoshoot including our family with Lindsay and we had a wonderful experience. She’s really sweet and very interactive which made the shoot enjoyable and timeless. Also she cover lot of different spots with different poses in very less time. Overall it was lovely working with her and highly recommended!!!

Anusha C.

We booked the Lifestyle Newborn shoot with Lindsay and could not be happier! From the time we reached out, Lindsay was super responsive, professional, and flexible. Lindsay has a really easy portal to get set up and sent a ton of helpful info to help us prep for the shoot, all of which was super easy! When Lindsay arrived she made us feel so comfortable and was a lot of fun to work with. We are so pleased with how the photos turned out and love that we’ll have these captured memories of our first born! Highly recommend Lindsay!!

Courtney J.

The photos are beautiful, and Lindsay was a joy to work with. Her personality and expertise made the entire experience so wonderful!

Michelle S.

We used Lindsay for family photos with our 6 month old and we could not be more impressed with the experience. She was extremely communicative, helpful with recommendations with what to wear and locations, and made us all seem so comfortable on the day of the photo shoot. Our photos were returned quickly and I was blown away with the quality. I cannot wait to hang them up! I highly recommend Lindsay for anyone looking for a family photographer and we cannot wait to use her again next year!

Megan K.

Lindsay was absolutely incredible! The entire process was super straightforward and easy - she was responsive, accommodating, and kind. The photos we received are absolutely beautiful and perfectly capture our family! I highly recommend Lindsay - she's amazing.

Cassidy T.

We had such an AMAZING experience with Lindsay as she captured our little family and newborn beautifully! The pictures are stunning and will be cherished forever.Lindsay is extremely professional and very prompt with communicating. She was happy to answer all of our questions and wanted to make sure she understood our vision for the pictures. Her turn around time on the images was fast and efficient. She was also very flexible when it came to having to reschedule our appointment for our little one that came 6 weeks early. It was a huge plus getting all the images rather then just having to select a few of our favorites. Having her come to our home with all the props and equipment needed made things so much easier for 2 very tired parents.She was patient, gentle and kind with our newborn that didn’t always want to cooperate. . It’s very clear that she loves her job and strives for perfection. By the end of the photo session, you feel as though you have a lifelong friend. Would highly recommended her and hope to have her capture more of our little girls milestones in the future.

Mandi F

We used Lindsay for our newborn photos and I'm so glad that we did. She did an amazing job with our 1 week old. I swear she's the baby whisperer, she was able to get him to pose and relax for the whole shoot. She captured his personality perfectly, and it was such a treat to be able to do lifestyle photos and posed photos in our own home. It really made things easier. Lindsay was so fun to work with and I'd recommend her to anyone looking for a family photographer.

Nicole B.

We recently moved to Austin and we’re looking for a professional maternity photographer to capture this beautiful memory for us. We are so glad to have found Lindsay as she not only recommended a perfect place according to our expectations but also made us so comfortable.Me and my spouse both loved her work!

Karima H.

Lindsay is an outstanding photographer! It is truly an experience working with such a professional and gifted photographer who is so friendly and easy to work with! I highly recommend Lindsay. My headshots for the next phase in my career have come out better than what I would have imagined and so grateful to Lindsay for that! Can't wait to work with Lindsay for our family photos next!

Bhavana B.

Lindsay is excellent at what she does. Our family had a wonderful experience with her and the photographs are mind blowing. This is our first maternity photoshoot ever and we are happy to say we will go back to Lindsay for our next event. Lindsay is very responsive, accommodative, relaxed and fun photographer. I have a 4 year old who hates to pose for photographs. Guess what, Lindsay got around that easily and got him engaged for an hour. Lastly, my goal was to make my wife Happy and worth the effort. I am happy to say Lindsay knocked it out of the park. Highly recommend her.

Sri Krishna V.

Lindsay is an absolute dream to work with! We have been lucky enough to have her shoot both our family photos and maternity photos a year apart. I was blown away with the results each time. She perfectly captured the moments we wanted to hold on to forever. We will continue to work with her in the future as our family grows.

Katie P.

My wife and I did a mini bluebonnet session with Lindsay and she did a wonderful job! She let us include our dog and she was super accommodating to make it a mini maternity photo session for my wife who was 36 weeks pregnant. The photos were ready super quick and the website for accessing the photos was simple and convenient. Thanks Lindsay!

Jarrett T.

Amazing work and quick turn around; very responsive communication and beautiful results

Dallas D.

Lindsay did an amazing job working with our large extended family of 15. We get to spend lots of time together, but have never taken the time to have someone else capture those moments. We are so happy we now have this beautiful images to cherish. Lindsay was helpful on choosing a beautiful location, different groupings of our family, and even encouraged us to have some fun photos/less posed--that turned out to be some of our favorites. We can't wait to work with Lindsay again in the future.

Julia D.

We just had our family pictures taken by Lindsay. She did a great job! Very friendly and easy to work with. We will definitely be scheduling Spring pictures with her! I also think her pricing is pretty reasonable as well. You won’t regret!

Lauren R.

Lindsay does a fantastic job taking family photos! My family has used Lindsay a couple of times for our family photos and we are very happy for the photos she took. You will not be disappointed in selecting her. She is very responsive, professional, and edits your photos and gets them to you in a timely manner! :)

Megan W.

WOW! Don’t have enough wonderful things to say about Lindsay! She did our extended family photos last week and we were ALL so impressed with her (even the guys that don’t normally like to take pictures!!). She kept our crew of 18 people moving and got through all the shots we wanted in no time, even with kids and babies in tow. She captured such precious moments of our families and will cherish these pictures for generations to come. Lindsay was a dream to work with on the back end as well, very responsive and organized, and we had our edited prints back in days!!! She is warm and friendly so much FUN to work with!! We’re already thinking of what occasion we can hire her again for!!

Miranda M.

Lindsay was a dream to work with! We did a mini session with our 4mo newborn and Lindsay far exceeded our expectations. From the get go, she responded quickly and answered all of our questions. As first time parents and wanting to get family photos done, we had no idea what to expect. Lindsay made us feel comfortable and made the session fun and easy. She had our photos to us in a matter of days and they are beautiful! We would absolutely use her again in the future and I wouldn't hesitate for a second to refer her to family and friends. Thank you again!

Stephanie H.

We hired Lindsay for a family session with our newborn son. She was incredible by providing warm, caring service with professional photos. We can't wait to hire her again when our son becomes older!

Grant L.

Such a great photographer.! We did holiday pictures but I can’t wait to do a full shoot with her. Captured my kids perfectly❤️

sarah S.

Lindsay is a great photographer and I can't recommend her enough. We did a family photoshoot with her. I wanted perfect fall colors and the golden hour light for our shoot. Lindsay was so accommodating regarding it and moved around shoot day to make sure we achieve both things. The photoshoot itself was amazing. She made the whole experience a breeze. I was nervous how my 3 year old will be but Lindsay was able to make her pose and smile and the photos turned out great.

Tehreem F.

We thoroughly enjoyed our downtown family session with Lindsay! She was able to capture some truly sweet and special moments with our energetic 2 year old. The pictures were ready in a week and we love them! We look forward to working with Lindsay again in the future as our family continues to grow!

Katelyn H.

Lindsay has so much talent and a great eye. We've been doing family photos for years and this is the first year where I feel like we really nailed it. Lindsay is wonderful at getting your best angles. We will definitely use her again. I LOVE our holiday photos!

kerry M.

Lindsay captured our family holiday photos this year and we love them! She was great with our three tween boys and the photos are great! We recommend Lindsay!

Kelli H.

I hired Lindsay to do Fresh 48 and in homeNewborn photos for my first baby and she was amazing! My son ended up spending the first five days of his life in the NICU and Lindsay was amazing at being flexible and finding a time to come do the photos in the NICU once things settled down a little bit and my son was healthy enough to have photos taken just before he was discharged. Not only that but she created beautiful images in the world’s most poorly lit little area of the NICU where my son was stationed. Perhaps even more importantly she came in to take the photos with a great positive energy and immediately made us feel comfortable even though we were in a stressful situation and had nurses hovering around us. For the in home session, she was amazing at capturing stunning shots and had creative ideas about how to get the best photos. She also was so good with my son in his individual photos taking care to make him comfortable and cozy. Finally I want to add that Lindsay’s turnaround for the completed photos was SO FAST!! All in all, it was a great experience and we will treasure our photos forever. Thank you Lindsay!

Rachel T.

Lindsay is such a talented photographer! I feel lucky to know her!

Katie F.

Amazing work! We have been using Lindsay once a year for the last 10+ years for our family photos!

Jen C.

She is an amazing photographer! She is so patient with our kids capturing moments we will treasure for a lifetime. Highly recommended her for family and newborn photo shoots!

Jayde A.

Lindsay is creative and talented. Her experience and knowledge shows in her work. We enjoyed her personable, easy-going, and warm personality and her attention to detail. Lindsay was punctual and efficient with the time we had together.

Michelle K.

Lindsay Herkert is an amazing photographer! I had the pleasure of having her photograph my family for many years in a row. Her passion, creativity, and professionalism show is every shot she takes! Austin is lucky to have her!!!

Stacie M.

Lindsay is a extraordinary photographer. She has captured some of the most beautiful moments in our lives. She has been taking our family photos for over 8 years now. She has such a talent and passion for photography. It is her gift.

Kristin A.

Beautiful work and has a great eye! Not only are her pictures gorgeous but she makes the process fun and stress free. As a parent the words “family photo session” and “stress free” don’t usually correlate but with Lindsay that is what you get. She has an amazing ability to connect with children and understands the challenges of photographing them! My kids loved her and it was reflected in the images she took. Can’t wait to use her again!

Melissa R.

Lindsay was great! She was easy to work with before, during, and after the photo shoot. The digital album was delivered quickly following the session and she captured gorgeous natural light photos of my family. A true master at her craft, highly recommend!

Sophia B.

Lindsay has been my family’s photographer for 10 years now and she is hands down the best!!! She has done our family pictures, newborn pictures, first birthday pictures, varies holiday themed pictures, etc. She is extremely professional, creative, friendly and a perfectionist when it comes to her photography! I highly highly recommend her to anyone who wants amazing, high quality, pictures. You will not be disappointed.

Jaimie J.

Lindsay was so great! We had some interesting hurdles to jump on our photo shoot day (cold weather, a site she hadn’t really had a chance to preview) and she handled it all like a pro! Our pictures turned our wonderful! She even captured our two rambunctious puppies!

Allie M.

I have hired Lindsay for years for everything from our birth photos, newborn shoots, cake smash, and annual family photos. Shes incredibly professional, always comes prepared, has amazing creativity and makes us all feel so comfortable in front of the camera. I can not recommend her enough. Her photos have captured some of my favorite memories and we are so grateful for her work!

Amanda G.

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