"If you don't give the market the story to talk about, they'll define your brand's story for you." - David Brier

Your brand is everything. It's your message, your story, how you relate and serve your clients, and relays what gifts you have to serve the world.

A brand that is congruent and genuine will build trust and set you apart in your marketplace as "the person" for your industry. And it all begins with that initial first impression when a potential client lands on your website and sees your photos for the first time. A picture is worth a thousand words, and in the world of branding that translates to potential revenue and future business.

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Contact Lindsay

How it Works

I'm a big fan of tailoring - whether for gowns, an exercise program, or photographs; I believe most things can be made better and more enjoyable when it's tailored to fit your needs.

"Lindsay is amazing!"

"In launching my personal brand I was nervous and not quite sure where to start. Lindsay scouted out the perfect location, created a shared doc ahead of time for brainstorming looks, shots, and themes. She brought a wagon for all of our stuff, a ladder, the whole bit and captured beautiful photos for my website, social, and beyond. She gave me so many looks and shots. She is truly the best and I am grateful!"

what will we shoot?

We will shoot whatever your brand needs! If that is bio photos and workings shots, we'll plan time to capture thise in a variety of compositions and layouts to ensure you have maximum coverage across platforms. If you're in need of photos for sals pages, email funnels, or online ads we'll talk through what those launches will look like so that I can brainstorm photos that will compliment your message and stand out on social media. You'll leave with a thorough collection of photos suited for use across the platforms you utilize. Every branding session is different from the last (which is part of the reason I love them so much!). I do copious amounts of reseach and ask a lot of questions to make sure your photographs work for YOUR business.

branding photos

these photos showcase you doing your work

modern headshots

great for bios, profile pics, and about me pages

flat lays/product photos

typically used for product and food photography

lifestyle photos

typically colorful, playful, and infused with a documentary style

Simple Sophistication

Lindsay is an award-winning, published, natural light photographer with over 10 years of experience. Based in Austin, TX she specializes in photographing brands, families, maternities, and newborns. Lindsay serves the greater Austin area.

Lherkert28@gmail.com | 512-522-2575

We used Lindsay for our newborn photos and I'm so glad that we did. She did an amazing job with our 1 week old. I swear she's the baby whisperer, she was able to get him to pose and relax for the whole shoot. She captured his personality perfectly, and it was such a treat to be able to do lifestyle photos and posed photos in our own home. It really made things easier. Lindsay was so fun to work with and I'd recommend her to anyone looking for a family photographer.

Nicole B.

We recently moved to Austin and we’re looking for a professional maternity photographer to capture this beautiful memory for us. We are so glad to have found Lindsay as she not only recommended a perfect place according to our expectations but also made us so comfortable.Me and my spouse both loved her work!

Karima H.

Lindsay is an outstanding photographer! It is truly an experience working with such a professional and gifted photographer who is so friendly and easy to work with! I highly recommend Lindsay. My headshots for the next phase in my career have come out better than what I would have imagined and so grateful to Lindsay for that! Can't wait to work with Lindsay for our family photos next!

Bhavana S.

Lindsay is excellent at what she does. Our family had a wonderful experience with her and the photographs are mind blowing. This is our first maternity photoshoot ever and we are happy to say we will go back to Lindsay for our next event. Lindsay is very responsive, accommodative, relaxed and fun photographer. I have a 4 year old who hates to pose for photographs. Guess what, Lindsay got around that easily and got him engaged for an hour. Lastly, my goal was to make my wife Happy and worth the effort. I am happy to say Lindsay knocked it out of the park. Highly recommend her.

Sri Krishna V.

Lindsay came to our home to take newborn pictures of us and our daughter. She was wonderful! Our ten day old was awake for much of the session and I was so worried the pictures wouldn’t turn out but they’re fantastic. Lindsay was so good with her and managed to get her nice and sleepy for the poses newborn pics. The pictures turned out wonderful and we’re so pleased.

Melody W.

Lindsay is an absolute dream to work with! We have been lucky enough to have her shoot both our family photos and maternity photos a year apart. I was blown away with the results each time. She perfectly captured the moments we wanted to hold on to forever. We will continue to work with her in the future as our family grows.

Katie P.

My wife and I did a mini bluebonnet session with Lindsay and she did a wonderful job! She let us include our dog and she was super accommodating to make it a mini maternity photo session for my wife who was 36 weeks pregnant. The photos were ready super quick and the website for accessing the photos was simple and convenient. Thanks Lindsay!

Jarrett T.

Amazing work and quick turn around; very responsive communication and beautiful results

Dallas D.

Lindsay did an amazing job working with our large extended family of 15. We get to spend lots of time together, but have never taken the time to have someone else capture those moments. We are so happy we now have this beautiful images to cherish. Lindsay was helpful on choosing a beautiful location, different groupings of our family, and even encouraged us to have some fun photos/less posed--that turned out to be some of our favorites. We can't wait to work with Lindsay again in the future.

Julia D.

We just had our family pictures taken by Lindsay. She did a great job! Very friendly and easy to work with. We will definitely be scheduling Spring pictures with her! I also think her pricing is pretty reasonable as well. You won’t regret!

Lauren R.

Lindsay does a fantastic job taking family photos! My family has used Lindsay a couple of times for our family photos and we are very happy for the photos she took. You will not be disappointed in selecting her. She is very responsive, professional, and edits your photos and gets them to you in a timely manner! :)

Megan W.

WOW! Don’t have enough wonderful things to say about Lindsay! She did our extended family photos last week and we were ALL so impressed with her (even the guys that don’t normally like to take pictures!!). She kept our crew of 18 people moving and got through all the shots we wanted in no time, even with kids and babies in tow. She captured such precious moments of our families and will cherish these pictures for generations to come. Lindsay was a dream to work with on the back end as well, very responsive and organized, and we had our edited prints back in days!!! She is warm and friendly so much FUN to work with!! We’re already thinking of what occasion we can hire her again for!!

Miranda M.

Lindsay was a dream to work with! We did a mini session with our 4mo newborn and Lindsay far exceeded our expectations. From the get go, she responded quickly and answered all of our questions. As first time parents and wanting to get family photos done, we had no idea what to expect. Lindsay made us feel comfortable and made the session fun and easy. She had our photos to us in a matter of days and they are beautiful! We would absolutely use her again in the future and I wouldn't hesitate for a second to refer her to family and friends. Thank you again!

Stephanie H.

We had such a fun newborn photography session with Lindsay and would hire her again in a heartbeat! She has a great eye for shots and captured a ton of great photographs in no time! She was SO extremely patient when our newborn was fussy for several hours and would not readily cooperate with pictures. She had the photos and photo book edited and ready for us in just a number of days. Love the photos SO much!

Alison H.

We hired Lindsay for a family session with our newborn son. She was incredible by providing warm, caring service with professional photos. We can't wait to hire her again when our son becomes older!

Grant L.

Such a great photographer.! We did holiday pictures but I can’t wait to do a full shoot with her. Captured my kids perfectly❤️

sarah S.

Lindsay is a great photographer and I can't recommend her enough. We did a family photoshoot with her. I wanted perfect fall colors and the golden hour light for our shoot. Lindsay was so accommodating regarding it and moved around shoot day to make sure we achieve both things. The photoshoot itself was amazing. She made the whole experience a breeze. I was nervous how my 3 year old will be but Lindsay was able to make her pose and smile and the photos turned out great.

Tehreem F.

We thoroughly enjoyed our downtown family session with Lindsay! She was able to capture some truly sweet and special moments with our energetic 2 year old. The pictures were ready in a week and we love them! We look forward to working with Lindsay again in the future as our family continues to grow!

Katelyn H.

Lindsay has so much talent and a great eye. We've been doing family photos for years and this is the first year where I feel like we really nailed it. Lindsay is wonderful at getting your best angles. We will definitely use her again. I LOVE our holiday photos!

kerry M.

Lindsay captured our family holiday photos this year and we love them! She was great with our three tween boys and the photos are great! We recommend Lindsay!

Kelli H.

I hired Lindsay to do Fresh 48 and in home
Newborn photos for my first baby and she was amazing! My son ended up spending the first five days of his life in the NICU and Lindsay was amazing at being flexible and finding a time to come do the photos in the NICU once things settled down a little bit and my son was healthy enough to have photos taken just before he was discharged. Not only that but she created beautiful images in the world’s most poorly lit little area of the NICU where my son was stationed. Perhaps even more importantly she came in to take the photos with a great positive energy and immediately made us feel comfortable even though we were in a stressful situation and had nurses hovering around us. For the in home session, she was amazing at capturing stunning shots and had creative ideas about how to get the best photos. She also was so good with my son in his individual photos taking care to make him comfortable and cozy. Finally I want to add that Lindsay’s turnaround for the completed photos was SO FAST!! All in all, it was a great experience and we will treasure our photos forever. Thank you Lindsay!

Rachel T.

I hired Lindsay to do Fresh 48 and in homeNewborn photos for my first baby and she was amazing! My son ended up spending the first five days of his life in the NICU and Lindsay was amazing at being flexible and finding a time to come do the photos in the NICU once things settled down a little bit and my son was healthy enough to have photos taken just before he was discharged. Not only that but she created beautiful images in the world’s most poorly lit little area of the NICU where my son was stationed. Perhaps even more importantly she came in to take the photos with a great positive energy and immediately made us feel comfortable even though we were in a stressful situation and had nurses hovering around us. For the in home session, she was amazing at capturing stunning shots and had creative ideas about how to get the best photos. She also was so good with my son in his individual photos taking care to make him comfortable and cozy. Finally I want to add that Lindsay’s turnaround for the completed photos was SO FAST!! All in all, it was a great experience and we will treasure our photos forever. Thank you Lindsay!

Rachel T.

Lindsay is such a talented photographer! I feel lucky to know her!

Kathryn F.

Amazing work! We have been using Lindsay once a year for the last 10+ years for our family photos!

Jen C.

She is an amazing photographer! She is so patient with our kids capturing moments we will treasure for a lifetime. Highly recommended her for family and newborn photo shoots!

Jayde A.

Lindsay is creative and talented. Her experience and knowledge shows in her work. We enjoyed her personable, easy-going, and warm personality and her attention to detail. Lindsay was punctual and efficient with the time we had together.

Michelle K.

Lindsay Herkert is an amazing photographer! I had the pleasure of having her photograph my family for many years in a row. Her passion, creativity, and professionalism show is every shot she takes! Austin is lucky to have her!!!

Stacie M.

Lindsay is a extraordinary photographer. She has captured some of the most beautiful moments in our lives. She has been taking our family photos for over 8 years now. She has such a talent and passion for photography. It is her gift.

Kristin A.

Lindsay is amazing!!! We truly treasure our photos. Highly recommend this kind, awesome, and very talented photographer. Thank you Lindsay for capturing these moments in our lives.

leighann W.

Beautiful work and has a great eye! Not only are her pictures gorgeous but she makes the process fun and stress free. As a parent the words “family photo session” and “stress free” don’t usually correlate but with Lindsay that is what you get. She has an amazing ability to connect with children and understands the challenges of photographing them! My kids loved her and it was reflected in the images she took. Can’t wait to use her again!

Melissa R.

Lindsay was great! She was easy to work with before, during, and after the photo shoot. The digital album was delivered quickly following the session and she captured gorgeous natural light photos of my family. A true master at her craft, highly recommend!

Sophia B.

Lindsay has been my family’s photographer for 10 years now and she is hands down the best!!! She has done our family pictures, newborn pictures, first birthday pictures, varies holiday themed pictures, etc. She is extremely professional, creative, friendly and a perfectionist when it comes to her photography! I highly highly recommend her to anyone who wants amazing, high quality, pictures. You will not be disappointed.

Jaimie J.

Lindsay was so great! We had some interesting hurdles to jump on our photo shoot day (cold weather, a site she hadn’t really had a chance to preview) and she handled it all like a pro! Our pictures turned our wonderful! She even captured our two rambunctious puppies!

Allie M.

I have hired Lindsay for years for everything from our birth photos, newborn shoots, cake smash, and annual family photos. Shes incredibly professional, always comes prepared, has amazing creativity and makes us all feel so comfortable in front of the camera. I can not recommend her enough. Her photos have captured some of my favorite memories and we are so grateful for her work!

Amanda G.

Lindsay was awesome!! My kids had so much fun taking pictures with her. All the pictures came out so beautifully. I would definitely want more of my pictures taking by Lindsay. Thank you.

Mandi L.

Lindsay is so down to earth:) She really makes the whole family feel so comfortable and she is a fabulous photographer!

Brandi Bales R.

Lindsay is a wonderfully talented photographer. We have had the pleasure of working with her the past two summers to capture our family at the beach. Her images are spectacular and her turn around time is very impressive. She is exceptionally patient and kind to children, which helps to make the whole experience more enjoyable. She is truly a delight to work with and her work...phenomenal! I would highly recommend her to anyone I know.

Jenna S.

Lindsay captures the most beautiful pictures of my family. I have received numerous compliments on the pictures she has taken. She makes the experience fun and painless for both the kids and adults.

Jennifer G.

Absolutely amazing!!! Her work speaks for itself. Great with kids & adults. We get our family pictures done every year with her & never could imagine our moments captured more perfectly!

Misty M.

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