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Untitled (5000 × 4000 px)PORTRAIT PHOTOGRAPHERS, LEMME GRAB YOUR ATTENTION:let's create that business that you've been dreaming aboutSo you want to create a portrait photography business with a
calendar full of ideal clients, but you have no idea
where to begin? Or maybe you've started,
but it's just not working the way you want? From
someone who went from struggling to get clients
and make a profit to having so many inquiries I have
to turn people away, I've got you covered ... and then some.

Oh yeah, tell me more!

ready for a game changer?

 

just imagine bringing in an extra $5,000+ every month!

 

Learn how to create the portrait photography business you’ve always dreamt of; with marketing systems in place that work on autopilot to consistently bring in ideal clients, with a pricing strategy that builds you a profitable and sustainable business, and with systems in place that create an unforgettable and pleasant experience for not only your clients but YOU too.

 

ENROLL NOW

What If...

 

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You consistently received client inquiries from people who value your craft and photography skills without having to become entangled in the social media whirlwind.

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You designed your pricing strategy to build a profitable and sustainable photography business, resulting

in feelings of pride and excitement about photoshoots instead of feeling taken advantage of.

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You had systems in place to handle the volume of work you're taking on that not only establish you as professional, consistent, and in control but also give you back time in your personal life.

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Your website, portfolio, and branding consistently and cohesively let your artistic voice shine through and in turn bring in clients who insist on RAVING about you.

Just imagine what your business (and your life) would be like...

let's be honest, though

YOU DECIDED TO DIVE HEADFIRST INTO THE WILD WORLD OF PORTRAIT PHOTOGRAPHY AND BUILD A BUSINESS THAT IGNITES YOUR CREATIVITY AND FATTENS YOUR BANK ACCOUNT. BUT, YOU DON’T KNOW HOW TO ATTRACT AND BOOK THE RIGHT CLIENTS AND GET PAID WHAT YOU ARE WORTH. i get it. IT TOOK ME YEARS to build the photography business of my dreams. i wasted way too much time DISCOUNTING MY RATES AND fumbling with duct-taping my business strategies together.

  • What if no one hires me if I raise my prices?
  • How are ideal clients going to find me if I don't play the social media game?
  • How do I know if my website & portfolio will convert clients?
  • I don't have a ton of awards or recognition in the photography world, can I even compete with all the other photographers out there?

If you've been nodding along so far, then welcome!

You're in the right place!

I want to join!

Does this also sound familiar?

  • You've put together a website, but aren't sure it's connecting with your dream clients in the way you want it to.
  • You believe you aren't getting quality inquiries because your photography skills aren’t quite where they need to be, but you don’t actually have any evidence to support those thoughts.
  • You know it ‘takes money to make money’ but you are afraid of spending your money in the wrong place. You’ve had your eye on that $3,500 camera for awhile, but as much as you want the new gear, in your gut…you know you need to invest in figuring out how to build a sustainable business FIRST.
  • You really want to establish profitable pricing for your photography sessions, but the last time you tried raising your prices, you received push back from your clients or even lost some.
  • You’ve purchased a few courses but you end up overwhelmed and unable to put a strategy together. In the meantime, you keep attracting low paying clients and friends who act like they are doing YOU the favor by stepping in front of your lens.
  • You’re aware that you’ve been falling prey to 'shiny object syndrome' by continually downloading free information from the internet and while it's given you a lot of ideas, it hasn’t really gotten you anywhere. In fact, it’s mostly been a distraction.
  • You know you are not moving the needle in your business and deep down you are questioning whether you should keep going or just throw in the towel and get a ‘real job.’
  • You feel like others don’t respect you as a business owner and see you more as a hobbyist. You feel like you look around and see so many other photographers make it look so easy…but you just can’t seem to find any traction.

Believe me when I say,I get it… because
I’ve been exactly where you are right now.

 

Untitled design (3)BUT THE THING IS, I BUILT MY
BUSINESS IN A CITY WHERE I DIDN'T KNOW
A SINGLE PERSON. I BROKE INTO A
SATURATED MARKET OF PORTRAIT PHOTOGRAPHERS
AND QUICKLY STARTED GETTING CONSISTENT
INQUIRIES & BOOKINGS FROM IDEAL CLIENTS
WILLING TO PAY HIGH END PRICES FOR FAMILY PHOTOS.

So, I promise you...it's not your pricing and the market isn't too saturated.

Then what is it? Why aren't you booked out and making bank?

 

Well, before we get into that, I want you to imagine something else.

Imagine, instead...

 

 

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Having the confidence to hit the “double” or “triple” button on your prices and receiving more booking requests than ever before
Having your calendar booked solid with actual dream clients
Never second-guessing yourself when you post your photos OR state your prices
Having all of your systems dialed in so perfectly that your business runs on autopilot, leaving you with time and space in your calendar to do literally whatever you want
To see an inquiry start out with “Oh my gosh, I LOVE your website! Your work is amazing!”
Being seen as the photographer that families in your area want...so much so that they reach out a year in advance to make sure to get on your schedule.

Change is possible.

Imagine actually feeling exited about your business,

your life, and your bank account!

 

Untitled design (2)The best way to get ahead
is to take the hand of someone
who already has the proven roadmap.
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introducing

 

Systems for Success

The portrait photographer mastermind

A 3-month mastermind for the committed portrait photographer ready to scale to $10,000 months (and beyond) in their business.

Stand out in your niche, elevate your client experience, get booked out while making *bank*, and have FUN in your business and life.

I want to join!

 

NOW YOU MIGHT BE WONDERING...

 

Who am I to teach you how to build and run a successful portrait photography business?

Hey! I'm Lindsay!

owner & photographer of

Lindsay Herkert Photo Co

I have been in the portrait photography business for over 10 years and in that time I built my business twice. The first time was in San Diego where I have lived most of my life. I built my photography business organically through friends, family and referrals as I simultaneously learned the art of photography. In late 2017 we had an unexpected move to Austin where I was forced to let go of the business I had worked hard to build. I was devastated as it was finally at a place I felt was successful.

 

After moving, and feeling sorry for myself for about a month I decided to jump back in and build my photography business in Austin. Looking at it as a clean slate I wanted to build it better and in a way that worked 100% for me. I signed up for a few photography business workshops to help get me started on my new quest and was disappointed by the vague advice and fluff they were teaching. Complaining to a fellow photographer during a lunch break one day at one of these workshops she shared the best advice I have ever received for fully booking my photography calendar with clients I love.

 

Fast forward 6 years and I've created a business that has me consistenly turning away clients due to a fully booked calendar, making more money than I ever thought possible, all while having the flexibility to be present with my family, which is my number one priority.

 

Since learning the tip the phototgrapher shared with me during the business workshop, I have become obsessed with helping other photographers skip the messy trial and error of client building and instead setting up your business to be sustainable, attract the clients you want and make money! Let's go!

 

Do you have a specific photo business question that's been eating you up?!

Schedule a 15 minute call with me or DM me on instagram!

I love talking photography biz and would be honored to chat with you!

 

With Systems for Success you'll get reviews like these!

reviews
I want to join!

Here's what you get access

to when you commit:

 

$5500 value

 

The Course Cabinet

23 (and growing!) business-building and scaling modules packed with short, fluff-free, actionable lessons. Includes all templates, workbooks, calculators, tracking sheets, etc., that you could need on your building and scaling journey.

$3500 Value

 

2 Monthly Group Coaching Calls

You’ll receive the monthly schedule well in advance, and the call days and times will vary to support photographers in different locations. Bring questions, wins, things you’re stuck and struggling with… anything and everything, and receive live coaching and support. Depending on the needs of the group, there may be guest experts and presentations to help add even more value!

$4000 value

 

Homework Review

As you go through the lessons and complete homework, you can submit them to me for private feedback and critiques. I personally review your website, SEO analytics, all client-facing documents including inquiry emails and pricing pages, processes, processes — if we talk about it, I review it in a private loom video for your eyes only.

$3000 value

 

Website & Portfolio Review

Our amazing copy coach Jess Haney will do a full website review and audit after you finish lesson 5! She'll make sure your copy and design is optimized to start attracting (and converting) all your dream couples.

$1500 value

 

Slack Group

Between the group calls, this is where you’ll post questions, submit materials for the group to review, share your wins, and connect with others in The Mastermind.

The total value of

Systems for Success -

The Portrait Photographer Mastermind

is OVER $17,000

 

You pay JUST A FRACTION OF THAT at $1500

(with payment plans available).

 

I want to join!

What's in the Course Cabinet?

 


THE COURSE CABINET IS FULL OF ON-DEMAND BUSINESS AND MINDSET TRAININGS, BROKEN UP INTO SHORT, ACTIONABLE MODULES.

 

It’s also packed full of templates, spreadsheets, trackers - tons of done-for-you resources that will help make
implementation easy.

It’s everything that you need with zero fluff or filler. You’ve got a business to build and scale!

I want to join!
Untitled-design-4 png Ready to turn your side hustle
into the real deal bringing in 4
(and 5!) figure months on repeat??

The Systems for Success

Training Includes:

1

Google Ads

 

2

Business Basics & Branding

 

3

Money & Pricing

 

4

Marketing

 

5

Website & SEO

 

6

The Client Experience

 

What sets

Systems for success apart from the rest?

Have you signed up for business or photography courses in the past and they end up being a disappointment...or don't deliver?

 

I'm going to be brutally honest right now - a lot of times that happens because you don't roll up your sleeves and do the work. Listen, I get it. I have tons of unfinished courses in my "learning" file folder on my computer...just sitting there collecting computer dust.

 

I designed Systems for Success so that doesn't happen.

 

Systems for Success is broken up into bite-sized actionable items where you're never feeling overwhelemed, looking at a blank sheet of paper asking yourself "what is my why?"

 

In addition, community, support, and accountability are built into the mastermind so you never feel overwhelmed and frustrated. Instead you are motivated, excited and inspired!

 

Finally, Systems for Success is a proven roadmap built to guide you, but with plenty of space to infuse your own spark because that's where the real magic happens!

 

Are you ready to claim your spot in the mastermind?

ENROLL NOW

Answers to your burning questions...

how long do I have access to the program?

After the 3 month mastermind comes to an end, you have lifetime access to the course cabinet with all of the videos, files, templates and resources in the program.

are there minimum requirements to join the mastermind?

Yes! You should have extensive knowledge of your camera and be confident shooting in manual.

what type of photography business is this mastermind designed for?

The Systems for Success Portrait Photographer Mastermind is designed for portrait photographers who are interested in setting their business up as an all-inclusive model.

how much time will i need to commit?

You will need to be in the mindset of rolling up your sleeves and getting to work! Change doesn't happen on it's own! I would plan on 2-5 hours per week.

will everyone in the group be working on the same things?

This mastermind will be run as a rolling enrollment group program- so we will all be going through the course together, yet still working at our own individual pace throughout our 3 month time together!

 

I Understand That It’s Hard To Invest In

Your Business When You’re Not Booked Out...

 

Am I right?

 

And it’s especially hard when you’ve already invested in other photography business courses that didn’t deliver.

But let me ask you something:

At the rate that you’re (not) growing your business…

At the rate that you’re not figuring out what you’re doing “wrong”…

At the rate that you’re charging…


Can you really afford not to invest in your business?

 

 

 

 

 

1 payment of $1500

-6 easy to follow phases

-lifetime access

-plug + play templates

-step-by-step tutorials

or

 

10 payments of $150

-6 easy to follow phases

-lifetime access

-plug + play templates

-step-by-step tutorials

IN BUSINESS, YOU HAVE ONLY TWO RESOURCES; YOU PAY IN EITHER TIME OR MONEY.

YOU CAN EITHER INVEST THE NEXT 2-3 YEARS DOWNLOADING ALL THE FREEBIES,

WATCHING YOUTUBE VIDEOS + TRYING TO FIGURE THIS ALL OUT ON YOUR OWN, OR...

YOU CAN INVEST IN A PHOTOGRAPHY BUSINESS COACH WHO WILL SHOW

YOU THE EXACT STEPS ALL DISSTILLED DOWN TO INCLUDE EVERYTHING YOU NEED,

NOTHING YOU DON'T, TO GET YOU EXACTLY WHERE YOU WANT TO GO.

 

We’re going to do
amazing things
together and I’m so
pumped about it.
I can’t wait to see
your application
come through.

 

XX, Lindsay

 

 

follow me on instagram: @lindsay.herkert