Simple Sophistication
HEY PHOTOGRAPHERS, LEMME GRAB YOUR ATTENTION!let's create that business that you've been dreaming aboutSo you want to create a portrait photography business with a Oh yeah, tell me more!
Everything I teach is rooted in
intent-based marketing—showing up in front of clients who truly value your work. It’s a game changer.
Running a successful photography business isn’t easy—but you don’t have to do it alone! With over 12 years of experience, I’m here to help you skip the mistakes, boost your confidence, and save you from frustration.
Get access to on-demand courses, mentoring, email templates, and marketing tips to build your thriving business.
You consistently received client inquiries from people who value your craft and photography skills without having to become entangled in the social media whirlwind.
You designed your pricing strategy to build a profitable and sustainable photography business, resulting in feelings of pride and excitement about photoshoots instead of feeling taken advantage of.
You had systems in place to handle the volume of work you're taking on that not only establish you as professional, consistent, and in control but also give you back time in your personal life.
Your website, portfolio, and branding consistently and cohesively let your artistic voice shine through and in turn bring in clients who insist on RAVING about you.
I can't wait to get to know you, but first here's a bit about me!
I have been in the family photography business for over a decade and in that time I built my business twice. The first time was in San Diego where I have lived most of my life. I built my photography business organically through friends, family and referrals as I simultaneously learned the art of photography. In late 2017 we had an unexpected move to Austin where I was forced to let go of the business I had worked hard to build.
After moving, I decided I wanted to build my photography business better and in a way that worked 100% for me. I signed up for a few photography business workshops to help get me started on my new quest and was disappointed by the vague advice and fluff they were teaching. Ironically it was another photographer in one of those workshops who shared the best business advice I've ever received. Implementing what she suggested changed everything for me and my business soon began to thrive with clients who value my work.
Fast forward 7 years and I've created a business that has me consistently turning away clients due to a fully booked calendar, making more money than I ever thought possible, all while having the flexibility to be present with my family, which is my number one priority.
Since learning the tip the photographer shared with me during the business workshop, I have become obsessed with helping other photographers skip the messy trial and error of client building and instead setting up your business to be sustainable, attract the clients you want and make money! With a Marketing degree from SDSU and as a former Marketing Director, teaching other photographers how to build the business of their dreams has become my passion. Let's go!
Are you a photographer who has recently moved?
Or maybe you changed your business model - adding print products or
a new type of photography to what you offer.
Or are you simply just struggling to get your business off the ground?
Whatever your reason, if you are having a hard time attracting clients who value your work, download my free step-by-step guide that shows you how to quickly set up your first Google Ad.
It's the answer you've been looking for!
Start building a thriving photography business you love!
I just completed Grow Your Photo Biz with Google Ads with Lindsay and it was absolutely amazing! Her insight into how to set up and monitor Google ads was straightforward, easy to understand but most of all a total game changer for my business, I'm only 30 days in and I have seen a massive difference in terms of enquiries. I would recommend this course over and over - thanks so much Lindsay!
Helping other photographers is my passion! After years of trial and error and figuring out systems that work, I LOVE sharing this knowledge and helping others skip the messy middle. I am commited to helping you quickly scale your photography business. Let me help make the photography business you've been dreaming about a reality.
I’m an adventurous spirit, love trying new things, and particularly enjoy connecting with other photographers. I will give advice with the intention of helping you grow, and I promise to be honest but kind.
*I am an all inclusive photographer and include a print credit with my sessions. I do NOT do in-person sales.
Below you'll find courses and products to help you scale your photography business no matter where you are in your journey!
Implementing Google® Ads was the best decision I made for growing my photography business. Because of Google® Ads, I attract the right clients and have built a profitable & sustainable photography business that I love! Learn my effective Google® Ad strategies in this self-paced course.
The Systems for Success Course Cabinet includes everything you need to scale your portrait photography business. With over 30 videos, templates, trackers, and the BEST calculator for photographers to price it right - this course will help you create the profitable and sustainable photography business you've been dreaming of. Skip the messy middle and set yourself up for success! Learn about: Google Ads, Business Basics, Branding, Pricing for Porfit, Portfolio Building, Effective Websites for Converting Clients, SEO for Photographers, Pinerest Strategies, YouTube Strategies, Creating a 5 Star Client Experience, Goal Setting, and a Bonus of Mini Session Strategies!
A 3-month, high-touch mastermind for family photographers who are ready to build and scale their business to consistently attract the right clients and bring in 4 and 5 figure months.
Stand out in your niche, elevate your client experience, get booked out with quality clients while charging what you are worth, and have FUN in your business and life.
*Offered once a year, December -February.
Next Round: December 2026.
{payment plans available}
Thinking through your client experience and having your communication written out from inquiry to delivery will be a game changer for your business. Implement clear communication quickly with the Family Photography Email Templates! They will help you to efficiently and effectively communicate with your clients and stay in control of the process with clear boundaries established from the start, allowing you to show up in a professional yet fun way, impressing your clients from beginning to end!
If you're feeling like you need tailored advice, specifically for you, I'd love to help. We will go over your biggest challenges and figure out what changes to implement to transform your photography business. You'll walk away with a tailored plan including any pertinent trackers and/or templates neccessary to assist you in reaching your goals.
Photography Basics: a 25 page PDF explaining basic light & composition rules to create stronger photos
This is a great guide for beginners who want to understand basic rules of photography!
Ready to take your GoPro skills to the next level? In this fun and approachable guide, you’ll learn everything you need to know to make the most of your GoPro—whether you're capturing everyday family moments or documenting epic adventures.
turn moments into memories; businesses into brands
Lindsay is an award-winning, published, natural light photographer with over 10 years of experience. Based in Austin, TX she specializes in photographing brands, families, maternities, & newborns.
hello@lindsayherkert.com
512-522-2575
