Simple Sophistication
If you're here, you might be just a tiny bit sentimental.
The kind of person who notices the small things, the way your child reaches for your hand without thinking, or the look they give you when they're proud of something they did.
Maybe you've started to realize those are the moments you don't want to forget.
I've always believed light has a way of turning the ordinary into something unforgettable. That's the part I'm always chasing.
Because one day, these "ordinary" moments won't feel ordinary at all.
My job is to preserve them so years from now, they don't just remind you what your family looked like.
They remind you exactly how this season of life felt.
And if you're reading this thinking,
then yeah… we’re probably going to have a lot of fun together.
My PhilosophyI believe the most meaningful photographs rarely come from perfect poses or perfectly behaved children.
They come from the moments in between.
A child laughing so hard they forget the camera is there.
The way your daughter reaches for your hand without thinking.
The look your partner gives you when everyone else is distracted.
Those moments happen every day.
They're easy to miss while you're living them.
I've always believed light has a unique way of revealing their beauty.
The warmth of a sunset.
Morning light spilling across the kitchen floor.
The soft glow that turns an ordinary evening into something unforgettable.
Light doesn't just illuminate a photograph.
It has a way of revealing beauty we might otherwise overlook.
That's why I'm always chasing it.
Because my job isn't simply to photograph your family.
It's to reflect the beauty of your life back to you.
So years from now, your photographs don't just remind you what your children looked like.
They remind you how it felt to love them during this season of your life.
I've learned to notice...
*good photos
Every photographer sees the world a little differently.
When people describe my work, four themes come up again and again.
Light is at the heart of everything I create. I'm always watching how it moves, how it changes throughout the day, & how it shapes the feeling of an image. Whether it's soft morning light pouring through a window or the warm glow of sunset, I use light to help tell your family's story.
The photographs that mean the most are rarely the perfectly posed ones. They're the belly laughs, the quiet hugs, the proud smiles, and the little glances that happen when you're simply enjoying time together. My goal is for your gallery to feel as genuine as the memories themselves.
I love photographs that feel timeless, vibrant, and true to life. Every image is individually edited by hand to preserve beautiful skin tones, natural color, and the atmosphere that made the moment special. Rich color helps preserve not only what the moment looked like, but the feeling of being there.
The strongest photos aren't about perfect poses, they're about the connection you share. Whether it's a gentle touch, a knowing glance, or your child instinctively reaching for your hand, those moments become the heart of your gallery. My goal is to preserve them in a way that is true to your family.
Over the years, I've always believed there's room to keep learning.
From workshops and mentorships to portfolio reviews and professional accreditation, I've invested in continually refining both the technical and artistic side of my craft.
I'm honored to have received recognition from organizations like Click Pro Elite, Hello Pro, and NAPCP, but what matters most to me isn't collecting awards—it's knowing that every experience has helped me better serve the families who trust me with their memories.
When I’m not photographing families around Austin, you’ll usually find me outside with my own family, baking something sweet, or helping another photographer build a business they love.
On my bookshelf: I’m slightly obsessed with children’s literature, and the Elephant & Piggie series will forever be my favorite.
Outside with my family: Surfing, wakeboarding, snowboarding, or skateboarding—if it involves a board, I’m probably willing to try it. My favorite family days are almost always spent outside.
How I recharge: I’m an avid runner and hot yoga enthusiast. Moving my body helps me clear my head, reset, and make room for new ideas.
In the kitchen: I love to bake, especially cookies—and I have a pretty killer chocolate chip cookie recipe.
Beyond photography: I love teaching other photographers how to market their work, find the right clients, and grow successful businesses of their own.
turn moments into memories; businesses into brands
MAKING FAMILY PHOTOS FUN SINCE 2012
Lindsay is an award-winning, published, natural light photographer with over 14 years of experience. Based in Austin, TX she specializes in photographing families, maternities, newborns, seniors, and personal brands.
hello@lindsayherkert.com
512-522-2575
