Simple Sophistication
HEY PHOTOGRAPHERS, LEMME GRAB YOUR ATTENTION!let's create that business that you've been dreaming aboutSo you want to create a photography business with a Oh yeah, tell me more!
BUT THE THING IS, I BUILT MY
Well, before we get into that, I want you to imagine something else.
The best way to get ahead
introducing
the only photography business course you'll ever need!
Business-building and scaling modules packed with short, fluff-free, actionable lessons. Systems for Success includes all of the templates, workbooks, calculators, tracking sheets, etc., that you could need on your building and scaling journey as well as over 40 instructional videos. This course is designed for photographers who are ready to quickly transform and elevate their business to consistently attract the right clients and bring in 4 and 5 figure months.
Stand out in your niche, elevate your client experience, get booked out with quality clients while charging what you are worth, and have FUN in your business and life.
I have been in the portrait photography business for over 10 years and in that time I built my business twice. The first time was in San Diego where I have lived most of my life. I built my photography business organically through friends, family and referrals as I simultaneously learned the art of photography. In late 2017 we had an unexpected move to Austin where I was forced to let go of the business I had worked hard to build. I was devastated as it was finally at a place I felt was successful.
After moving, and feeling sorry for myself for about a month I decided to jump back in and build my photography business in Austin. Looking at it as a clean slate I wanted to build it better and in a way that worked 100% for me. I signed up for a few photography business workshops to help get me started on my new quest and was disappointed by the vague advice and fluff they were teaching. Complaining to a fellow photographer during a lunch break one day at one of these workshops she shared the best advice I have ever received for fully booking my photography calendar with clients I love.
Fast forward 6 years and I've created a business that has me consistently turning away clients due to a fully booked calendar, making more money than I ever thought possible, all while having the flexibility to be present with my family, which is my number one priority.
Since learning the tip the photographer shared with me during the business workshop, I have become obsessed with helping other photographers skip the messy trial and error of client building and instead setting up your business to be sustainable, attract the clients you want and make money! Let's go!
Do you have a specific photo business question that's been eating you up?!
Email me (Hello@lindsayherkert.com) or DM me on instagram (@lindsay.herkert)!
I love chatting all things photo biz and would be honored to help you!
"Lindsay is a veritable fort of knowledge!! She knows the ins and outs of running a successful google ads campaign, and she actually walks you through the process of setting it up. I was so lost when it came to setting up google ads and felt completely daunted anytime I tried to start something. After Lindsay's course, I finally got my first campaign up and it has brought me so many more quality inquiries than I've had in a long time (my marketing was at a weak point - I was so tired of getting hit with price shoppers, that I kind of dropped the ball on that front...) I'm feeling super excited about the uptake in business and the future. Lindsay also did a website review for me, which was super insightful and helpful."
"Lindsay's course was a game changer for my business. It is so thorough. I've been in the photo business for a few years but this really helped to build the foundation that I had just kinda hobbled together. After being burnt by a few courses I was very tentative about taking her course. I was pleasantly surprised by how much she poured into the course and making it very worth while. Modules in Systems for Success go into detail which is so helpful! Lots of work went into making this a valuable course! "
"This course has been a game changer and given me confidence to properly market my business. The lessons are the perfect length and filled with so much useful information. I especially appreciate how Lindsay demystifies Google ads and provides useful tools for me to properly set up my own campaign. If you are looking to level up your business I highly recommend this course to help reach your goals.”
"Earlier this year I completed Systems for Success and
I could not recommend it enough to anyone wanting to learn about setting up a Google ad and marketing your business. Lindsay has deep knowledge of Google ads and shares so many valuable insights that have transformed my approach to digital marketing and setting myself up for success. Lindsay is super helpful and supportive in every way and gives you personal and genuine feedback.
If you are looking for a course that will transform your business, I highly recommend purchasing Systems for Success. You won't regret it!"
One 30 minute personal coaching call. Bring your photo biz struggles & I'll help you trouble shoot them!
Look forward to a website review to ensure you are capturing and converting your ideal clients! Delivered in video format.
This is where you’ll share your wins, connect with others, & post questions. FB Group will be live for 3 months.
A bonus lesson going over two mini session strategies to help you sell out and book out!
It’s also packed full of templates, spreadsheets, trackers, tons of done-for-you resources that will help make implementation easy.
It’s everything that you need with zero fluff or filler. You’ve got a business to build and scale!
What You'll Learn:
This lesson is all about building a strong mindset and setting clear, intentional goals that align with your core values. We'll dive into what it takes to create a profitable and sustainable photography business, starting with the right mental approach. You'll learn how to differentiate between ego-driven decisions and authentic ones, build a gratitude practice, and discover your core values to guide your growth. You'll also gain clarity on your goals and learn how to take action that moves the needle in your business.
Why It's Important:
Mindset is the foundation of everything. A strong, clear mindset helps you navigate the ups and downs of entrepreneurship and keeps you grounded in your purpose. When you identify your core values and set intentional goals, you align your business with what matters most to you. This will drive your decisions, build your confidence, and ultimately lead to a more profitable business that you love. Goal setting with clarity will empower you to make progress while staying true to yourself.
What We'll Cover:
After completing lesson 1, you'll have a solid foundation for success with a mindset that supports growth, a clear set of goals, and the tools to track your progress every step of the way. This module is the key to unlocking your potential and setting the tone for the rest of the course!
Resources:
What You'll Learn:
This lesson introduces the essential elements of Google Ads, helping you understand the foundation needed to set up a successful ad campaign. We’ll walk through the latest changes, budgeting strategies, and the key differences between Google Ads and social media marketing. You’ll also learn about essential tools like Google Business Profile and Google Analytics that will empower you to track and optimize your campaigns effectively.
Why It's Important:
Google Ads can be a game-changer for photographers, driving the right clients to your business. However, without the right setup and tools, you can waste valuable time and money. In this module, you'll gain clarity on how Google Ads work and why they are one of the most effective tools to scale your photography business. This knowledge will give you a solid foundation to build and optimize your campaigns, ensuring you get the best return on your ad spend.
What We’ll Cover:
After completing lesson 2, you’ll be equipped with the knowledge and tools to confidently set up your Google Ads, start tracking performance, and optimize your campaigns for success!
Resources:
What You'll Learn:
In this module, we dive into the essential building blocks of setting up your photography business and establishing a brand that resonates with your ideal clients. You'll learn everything from registering your business to creating your Ideal Customer Avatar (ICA) and building a strong brand identity that sets you apart from the competition.
Why It's Important:
Having the right business foundations and a clear, cohesive brand is crucial for long-term success. Proper setup, including insurance, taxes, and client contracts, protects you legally and financially. Branding helps you stand out in a competitive market, attract your ideal clients, and communicate your unique value as a photographer.
What We’ll Cover:
After completing lesson 3, you’ll have a comprehensive branding brief and a clear understanding of your Ideal Customer Avatars (ICA). You will also gain foundational knowledge of the essential business aspects needed to successfully set up your photography business, ensuring you're well-prepared to attract and serve your ideal clients.
Resources:
What You'll Learn:
In this module, you’ll gain confidence in your money mindset and learn how to price your photography business for profitability. We’ll cover common pricing traps, building a profitable pricing structure, and strategies to maximize your income through thoughtful business models and upselling.
Why It's Important:
Understanding your money mindset and establishing profitable pricing ensures long-term success for your photography business. This module will help you overcome limiting beliefs, avoid underpricing, and structure your business in a way that supports both your personal and financial goals.
What We’ll Cover:
After completing lesson 4, you’ll have a pricing strategy designed to maximize your profits and a healthier mindset around money, ensuring your business works for you.
Resources:
Portfolio Creation
What You’ll Learn:
This lesson covers essential strategies and tips for building an effective photography portfolio that will set you apart and attract the right clients. You'll learn how to structure your portfolio to showcase your best work, ensure consistency, and align with your ideal client’s preferences. By the end of this lesson, you’ll have a portfolio that reflects your unique style and elevates your brand.
Why It’s Important:
Your portfolio is your visual resume—it’s often the first impression potential clients have of your work. A well-crafted portfolio builds trust, tells a story, and conveys your style and expertise. By presenting your best work with clarity and professionalism, you’ll attract clients who resonate with your artistic vision, leading to more bookings and a thriving business.
What We’ll Cover:
Website Design
What You’ll Learn:
In this lesson, you’ll discover best practices for building or improving your photography website. We’ll walk through the key components every professional photographer’s website needs, from choosing the right domain and hosting to structuring navigation and designing a clean, user-friendly interface. You’ll leave with a clear understanding of how to create a website that reflects your brand and converts visitors into clients.
Why It’s Important:
Your website is the digital storefront of your photography business. A well-designed website ensures a seamless user experience, builds credibility, and helps potential clients easily find the information they need. By applying these best practices, your website will become an effective tool for attracting and booking clients.
What We’ll Cover:
After completing this lesson, you’ll be ready to showcase your photography skills with a portfolio that not only highlights your strengths but also speaks directly to the clients you want to attract. Your portfolio will become a powerful tool to elevate your brand and convert potential leads into bookings.
Resources:
What You’ll Learn:
In this module, you’ll dive deep into the key elements of SEO and content creation that will set your marketing strategy apart. We’ll start with the basics of SEO, compare it to Google Ads, and show you how to perform an internal website audit. You’ll also learn how to strategically place keywords, build valuable external links, and use blogging for SEO success. Additionally, you’ll explore how to leverage Pinterest and YouTube to enhance your content marketing, along with the importance of tracking your marketing performance. This module will also provide ChatGPT prompts as a resource for scaling your content creation efforts.
Why It’s Important:
SEO and content creation are at the heart of driving organic traffic to your website. Mastering these tools will ensure your site ranks higher on Google, attracts ideal clients, and maintains a consistent flow of visitors without relying solely on paid ads. Combining SEO with effective content creation strategies will help you build long-term visibility and authority in your industry. Pinterest and YouTube, when used strategically, can further boost your search rankings and audience engagement. Understanding these marketing fundamentals is essential to building a sustainable photography business that thrives online.
What We’ll Cover:
After completing lesson 6, you'll gain the knowledge and confidence to implement SEO strategies that enhance your website’s visibility, create compelling content that attracts and engages your target audience, and effectively use Pinterest and YouTube to boost your marketing efforts. You’ll be ready to track your marketing performance and understand how to combine these tools for long-term success in your photography business.
Resources:
What You’ll Learn:
In this module, you’ll learn how to elevate your client experience from start to finish. We’ll cover the complete communication workflow, client engagement strategies, and how to navigate difficult client interactions. You’ll also get an exclusive behind-the-scenes look at my booking process using Honeybook. Mastering these areas will help you create a streamlined, positive client experience that keeps people coming back while allowing you to work efficiently behind the scenes.
Why It’s Important:
Creating an exceptional client experience is the foundation for building a successful and sustainable photography business. When you can anticipate and meet client needs while maintaining smooth communication, you build trust, reduce misunderstandings, and create loyal clients. Happy clients lead to referrals, repeat business, and glowing reviews, which are essential for growing your photography brand. Additionally, learning how to handle difficult clients with grace can prevent stressful situations and ensure that your business maintains its professional reputation.
What We’ll Cover:
After completing lesson 7, you'll feel confident in managing every aspect of the client experience, from initial communication and booking through to delivering the final photos, ensuring a seamless and engaging process that keeps clients excited and encourages loyalty. You’ll also be equipped to handle difficult clients professionally and streamline your workflow using Honeybook for greater efficiency.
Resources:
In this bonus section, we explore two effective strategies to enhance your mini session offerings.
Have you signed up for business or photography courses in the past and they end up being a disappointment...or don't deliver?
I'm going to be brutally honest right now - a lot of times that happens because you don't roll up your sleeves and do the work. Listen, I get it. I have tons of unfinished courses in my "learning" file folder on my computer...just sitting there collecting computer dust.
I designed Systems for Success so that doesn't happen.
Systems for Success is broken up into bite-sized actionable items where you're never feeling overwhelmed, looking at a blank sheet of paper asking yourself "what is my why?"
In addition, community, support, and accountability are built into the course so you never feel overwhelmed and frustrated. Instead you are motivated, excited and inspired!
Finally, Systems for Success is a proven roadmap built to guide you, but with plenty of space to infuse your own spark because that's where the real magic happens!
Are you ready to transform your business into what you know it can be...and more?
You’ll enjoy lifetime access to the course cabinet, where you’ll find all the videos, files, templates, and resources included in the program. And guess what? This access also covers any future updates! You’ll always have the latest tools at your fingertips.
I’m right there in the trenches with you, constantly working to improve my photography business and stay in tune with the latest trends. Anything I learn along the way will be added to the course. It’s truly the course that keeps on giving!
To get the most out of this course, you’ll want to have a solid grasp of your camera and feel confident shooting in manual mode.
If you don’t already have a website, you'll want to plan on creating one! Since we’ll be diving into Google for marketing,
it’s essential to have a Gmail account and stay in good standing with Google. Plus, you’ll need to complete the Google
verification process—don’t worry, it’s free, but just a heads up, it can take up to two weeks. Let’s set you up for success!
Systems for Success is crafted specifically for portrait photographers eager to establish their business as an all-inclusive model.
While any portrait photographer can benefit from the course, the examples and insights shared are primarily geared toward
family photography. If you’re a wedding or commercial photographer, this might not be the best fit for you.
Let's make sure you’re in the right place to thrive!
Get ready to roll up your sleeves and dive in because real change doesn’t just happen on its own! It takes dedication
and a little hustle. I recommend setting aside about 2-5 hours each week over the course of 2-3 months.
This time commitment will set you up for success and help you make the most of this journey!
These bonuses are here to empower you, provide personalized support, and create a sense of community as you build your photography business. Let’s make magic happen together!
turn moments into memories; businesses into brands
Lindsay is an award-winning, published, natural light photographer with over 10 years of experience. Based in Austin, TX she specializes in photographing brands, families, maternities, & newborns.
hello@lindsayherkert.com
512-522-2575
