Simple Sophistication
HEY PHOTOGRAPHERS, LEMME GRAB YOUR ATTENTION!let's create that business that you've been dreaming aboutSo you want to create a photography business with a Oh yeah, tell me more!
Learn how to create the portrait photography business you’ve always dreamt of; with marketing systems in place that work on autopilot to consistently bring in ideal clients, with a pricing strategy that builds you a profitable and sustainable business, and with systems in place that create an unforgettable and pleasant experience for not only your clients but YOU too.
BUT THE THING IS, I BUILT MY
Well, before we get into that, I want you to imagine something else.
The best way to get ahead
introducing
A FAMILY PHOTOGRAPHY BUSINESS MASTERMIND
A 3-month, high-touch mastermind for family photographers who are ready to build and scale their business to consistently attract the right clients and bring in 4 and 5 figure months.
Stand out in your niche, elevate your client experience, get booked out with quality clients while charging what you are worth, and have FUN in your business and life.
I have been in the portrait photography business for over 10 years and in that time I built my business twice. The first time was in San Diego where I have lived most of my life. I built my photography business organically through friends, family and referrals as I simultaneously learned the art of photography. In late 2017 we had an unexpected move to Austin where I was forced to let go of the business I had worked hard to build. I was devastated as it was finally at a place I felt was successful.
After moving, and feeling sorry for myself for about a month I decided to jump back in and build my photography business in Austin. Looking at it as a clean slate I wanted to build it better and in a way that worked 100% for me. I signed up for a few photography business workshops to help get me started on my new quest and was disappointed by the vague advice and fluff they were teaching. Complaining to a fellow photographer during a lunch break one day at one of these workshops she shared the best advice I have ever received for fully booking my photography calendar with clients I love.
Fast forward 6 years and I've created a business that has me consistently turning away clients due to a fully booked calendar, making more money than I ever thought possible, all while having the flexibility to be present with my family, which is my number one priority.
Since learning the tip the photographer shared with me during the business workshop, I have become obsessed with helping other photographers skip the messy trial and error of client building and instead setting up your business to be sustainable, attract the clients you want and make money! Let's go!
Do you have a specific photo business question that's been eating you up?!
Email me (Hello@lindsayherkert.com) or DM me on instagram (@lindsay.herkert)!
I love chatting all things photo biz and would be honored to help you!
"Lindsay is a veritable fort of knowledge!! She knows the ins and outs of running a successful google ads campaign, and she actually walks you through the process of setting it up. I was so lost when it came to setting up google ads and felt completely daunted anytime I tried to start something. After Lindsay's course, I finally got my first campaign up and it has brought me so many more quality inquiries than I've had in a long time (my marketing was at a weak point - I was so tired of getting hit with price shoppers, that I kind of dropped the ball on that front...) I'm feeling super excited about the uptake in business and the future. Lindsay also did a website review for me, which was super insightful and helpful."
"Lindsay's course was a game changer for my business. It is so thorough. I've been in the photo business for a few years but this really helped to build the foundation that I had just kinda hobbled together. After being burnt by a few courses I was very tentative about taking her course. I was pleasantly surprised by how much she poured into the course and making it very worth while. Modules in Systems for Success go into detail which is so helpful! Lots of work went into making this a valuable course! "
"This course has been a game changer and given me confidence to properly market my business. The lessons are the perfect length and filled with so much useful information. I especially appreciate how Lindsay demystifies Google ads and provides useful tools for me to properly set up my own campaign. If you are looking to level up your business I highly recommend this course to help reach your goals.”
"Earlier this year I completed Systems for Success and
I could not recommend it enough to anyone wanting to learn about setting up a Google ad and marketing your business. Lindsay has deep knowledge of Google ads and shares so many valuable insights that have transformed my approach to digital marketing and setting myself up for success. Lindsay is super helpful and supportive in every way and gives you personal and genuine feedback.
If you are looking for a course that will transform your business, I highly recommend purchasing Systems for Success. You won't regret it!"
Business-building and scaling modules packed with short, fluff-free, actionable lessons. Includes all templates, workbooks, calculators, tracking sheets, etc., that you could need on your building and scaling journey.
You’ll receive the monthly schedule well in advance, and the call days and times will vary to support photographers in different locations. Bring questions, wins, things you’re stuck and struggling with… anything and everything, and receive live coaching and support. Depending on the needs of the group, there may be guest experts and presentations to help add even more value!
As you go through the lessons and complete homework, you can submit them to me for private feedback and critiques. I personally review your SEO analytics and answer any marketing questions in a personal one on one zoom call scheduled after you complete the SEO & Marketing module.
Look forward to a full website review as well as a portfolio review (up to 100 images) after you complete module 4 to ensure you are capturing and converting your ideal clients!
Between the group calls, this is where you’ll post questions, share your wins, and connect with others in The Mastermind.
It’s also packed full of templates, spreadsheets, trackers, tons of done-for-you resources that will help make implementation easy.
It’s everything that you need with zero fluff or filler. You’ve got a business to build and scale!
Ready to turn your side hustleThe science and implementation of Google® Ads will be crystal clear right off the bat. Google® is the MVP of marketing and it's also a marathon. We want to set you up for success immediately. By starting with Google® Ads, we begin the process of strategically bringing in ideal client inquiries.
Here we dot all the i's and cross all the t's. We establish all of your branding to put to use in future modules and ensure your business basics are in place. A series of exercises help you determine the magic that you will seep through your brand, attracting the perfect clients that appreciate YOU!
This is where we take a deep dive into numbers to create a business that is profitable. We look at fixed costs, the amount of time you spend on sessions and ways to make income without trading your time. In addition we investigate money mindset and thoughts that are holding you back from success.
In this section we are going to take a look at website building best practices to ensure your website is designed to convert. In addition we will go over portfolio creation rules. A website review as well as a portfolio review is conducted to ensure everything is in place for client conversion.
Marketing is all about strategy, & the good thing is that once you have a dialed in strategy, it's super easy to maintain! Here we will implement an SEO & marketing strategy that builds on the Google® Ads we've created. We will also evaluate & refine our Google® Ads.
Happy & repeat clients are the best! In this section we strategize & create a dialed in system for the client experience that not only has them raving to their friends, but begging for a spot on your client calendar well in advance. The systems we implement ensure a great experience for YOU & them.
Have you signed up for business or photography courses in the past and they end up being a disappointment...or don't deliver?
I'm going to be brutally honest right now - a lot of times that happens because you don't roll up your sleeves and do the work. Listen, I get it. I have tons of unfinished courses in my "learning" file folder on my computer...just sitting there collecting computer dust.
I designed Systems for Success so that doesn't happen.
Systems for Success is broken up into bite-sized actionable items where you're never feeling overwhelmed, looking at a blank sheet of paper asking yourself "what is my why?"
In addition, community, support, and accountability are built into the mastermind so you never feel overwhelmed and frustrated. Instead you are motivated, excited and inspired!
Finally, Systems for Success is a proven roadmap built to guide you, but with plenty of space to infuse your own spark because that's where the real magic happens!
Are you ready to claim your spot in the mastermind?
After the 3 month mastermind comes to an end, you have lifetime access to the course cabinet with all of the videos, files,
templates and resources in the program.
Yes! You should have extensive knowledge of your camera and be confident shooting in manual.
The Systems for Success Family Photographer Mastermind is designed for family photographers who are interested in
setting their business up as an all-inclusive model.
You will need to be in the mindset of rolling up your sleeves and getting to work! Change doesn't happen on its own!
I would plan on 2-5 hours per week.
This mastermind will be run as a rolling enrollment group program- so we will all be going through the course together, yet still working at our own individual pace throughout our 3 month time together!
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follow me on instagram: @lindsay.herkert